| Is your CRM target or general? | Value customer relations | Total | |
| Much | Too much | ||
| General | 3 | 7 | 10 |
| Targeted | 2 | 3 | 5 |
| Much targeted | 3 | 3 | |
| Very much targeted | 5 | 5 | |
| Total | 5 | 18 | 23 |