A. BRÖDER ET AL.
900
address the potential proximate or mediating mechanisms
which might be responsible for this powerful effect. Kroneisen
(2010) has collected several candidates, for example the rich-
ness or the distinctiveness of encoding in the survival scenario.
It is well conceivable that the imagery of different items in a
foreign grassland scenario may lead to more diverse processing
or bizarre imagery than in a moving scenario. Second, a sur-
vival scenario may simply be more exciting and arousing than
other contexts, provoking better memory. Given that the fancy
vacation scenario in Experiment 1 is also much more exciting
than the moving scenario used in Experiment 2 and the original
studies, the missing effect on item memory in the first experi-
ment would be easily explained. Third, there may be a valence
effect because the survival scenario is inherently threatening,
leading to a “threat bias” as compared to more neutral or posi-
tive scenarios (De Bruin & Van Lange, 1999; Peeters &
Czapinski, 1990). This latter effect is itself subject to an evolu-
tionary explanation, and it might be the more fundamental
mechanism which operates behind the survival processing ad-
vantage. Better memory for details of arousing situations may
also be an adaptive feature of memory. Even more, all three
(and perhaps more) factors may interact in a particularly effi-
cient manner to produce this fascinating effect.
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