Open Journal of Social Sciences, 2014, 2, 1-4
Published Online July 2014 in SciRes. http://www.scirp.org/journal/jss
How to cite this paper: Lozano-Muñiz, S., Hernández-Contreras, J.A. and Rosales-Barrales, J.A. (2014) Social Networks Sites
(SNSs) Available to Promotion of Biotechnology Summit (BS12 & BS14) & Int. Biotechnol. Color J. Open Journal of Social
Sciences, 2, 1-4. http://dx.doi.org/10.4236/jss.2014.27001
Social Networks Sites (SNSs) Available
to Promotion of Biotechnology Summit
(BS12 & BS14) & Int. Biotechnol. Color J.
Susana Lozano-Muñiz1,2, José Antonio Hernández-C ont reras1,2,
José Antonio Rosales-B arrale s1
1Biotechnology Institute, Universidad del Papaloapan, Tuxtepec, Mexico
2International Foundation for Biotechnology Research & Early Stimulation in the Culture of Health, Nutrition,
Sport, Art, Science, Technology & Society A.C. Nonprofit Organization, San Juan Bautista Tuxtepec, Mexico
Email: Susana_lozano@hotmail.com, email@example.com
Received April 2014
Social network sites (SNSs) such as Instagram, Google+, LinkedIn, Twitter, Facebook, BioWebSpin,
Blogger are increasingly attracting the attention of millions users, academic and industry re-
searchers intrigued by their affordances and reach. They can vary in the extent to which they in-
corporate new information and communication tools, such as mobileconnectivity, blogging, and
photo/vid e o-sharing. SNSs have the potential to increase the reach and efficiency of essential
Open Access Publishing Journals, such as researches and communications. Objective: The article
showed the different kinds of SNSs available in promotion of the aim of the International Founda-
tion for Biotechnology Research & Early Stimulation in the Culture of Health, Nutrition, Sport, Art,
Science, Technology and Society civil association, a nonprofit organization (IFFBRAESITCOHNSASTAS
A.C.) biotechnology summit 2012 & 2014 (BS12 & BS14) as the publication of International Bio-
technology Color Journal (Int. Biotechnol. Color J.). Methods: We performed a systematic review
and use of the social networks available in this area of the world as Instagram, Google+, Twitter,
LinkedIn, Facebook (Fb), BioWebSpin& Blogger. Results: A total of 7 SNSs were u sed to promote
BS12, BS14 and the Int. Biotechnol. Color J. publication. The first three SNSs did not provide statis-
tics or graphical analyses of the behavior of the network. The system provided the number of fol-
lowers, following, post, and the comments and the option to share or how qualify the post; the last
four SNSs systems offer statistical analyses of various aspects as set forth in the figures. Conclusion:
The number of organization that uses SNSs has been steadily increasing in the past 9 years. SNSs
available and trending in this part of the world can be useful to promotion of events as BS12, BS14
and the Int. Biotechnol. Color J. publication.
Social Network Sites, International Research Journals, Biotechnology Journals, Open Access
Publishing Journals, Non Profit Scholar Org an iz ati on s
S. Lozano-Muñiz et al.
Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intri-
gued by their affordances and reach . International Foundation for Biotechnology Research & Early Stimula-
tion in the Culture of Health, Nutrition, Sport, Art, Science, Technology and Society, is a Civil Association
(IFFBRAESITCOHNSASTASA.C.) currently under the development as a Web Based Business Management
1.0 http://www.bio.ed u.mx . It is a nonprofit organization founded in 2009 at Huajuapan de León, Oaxaca,
Mexico. Actually, the aims of the foundation are the official trimonthly publication “International Biotechnolo-
gy Color Journal” (Int. Biotechnol. Color J.) since October 2011. It o r gani ze s the Biotechnology Summit every
two years, in 2012 (BS12) which was the 1st General Meeting , and actually it orga ni z e s the Biotechnology
Summit (BS14) in next October from 8 to 10, 2014 at Universidad del Mar campus Huatulco, in Huatulco Oax-
aca Mexico. SNSs are used to support promotion of the event and as invitation to publish the Int. Biotechnol.
Color J. The journal is a nonprofit publication with genuine scientific and academic interest . ISSN2226-0404
was obtained from The ISSN International Center at 45, Rue de Turbigo, 75003 in Paris France. This journal is
now indexing at Universidad Nacional Autonóma de Mexico (UNAM) in Regional Information System for On-
line Scientific Journals from Latin America, the Caribbean, Spain and Portugal (Latindex) with the number:
20,842 . The indexing at EBSCO is actually in progress. The webpage of the journal is: (http://www. ibcj.o r g.mx)
hosted by Centro de Investigación Científica de Yucatán, A.C. (CICY) & Produced by UNAM. Int. Biotechnol.
Color J. publish original papers and articles on all aspects of biotechnology. Its aim is to provide an excellent
resource for the publication of peer-reviewed research papers and articles on a wide range of the biotechnology
application organized as rainbow colors with proven or likely implications for the past, current and future prac-
tice of biotechnology. The foundation is now listed in the Yearbook of International Organizations with refer-
ence number: J8276, at Union of International Associations. The foundation has the number 12999 in National
Record of Science and Technology Institutes and Companies (RENIECYT) from National Council of Science
and Technology (CONACYT).
The objective of this document is showing the different kind of SNSs available in promotion of the aim of
IFFBRAESITCOHNSASTAS A.C. as BS12 & BS14 organization &Int. Biotechnol. Color J. publication.
We performed a systematic review and use of the social networks available in this area of the World as Insta-
gram, Google+, Twitter, LinkedIn, Facebook, BioWebSpin & Blogger to try to promote BS12, BS14 and IBCJ
publication. A total of 7 SNSs was use to promote BS12, BS14 and Int. Biotechnol. Color J. publication.
A total of 7 SNSswasusetopromote BS12, BS14 andInt. Biotechnol. Color J. publication. As: Instagram,
Google+, Twitter, LinkedIn, Facebook, BioWebSpin, and Blogger. The fir st thr e e SNSs (Instagram, Google+ &
Twitter) do not provide statistical or graphical analysis of the behavior of the network, the syste m provided the
number of followers, following, post, and the comment s and the option to share or how qualify the post; in the
last four SN Ss (LinkedIn, Facebook, BioWebSpin & Blo gger ) systems offers stati stic al analysis of various
aspects as set forth in the Figure 1.
Social Net works
At Instagram joined since 2014 as: “@biotechnologyresearch”, 13 posts, 32 followers, 48 following . At
Google+ as: “international foundation for biotechnology research”  are 35 followers and 17.267 views. If you
want to measure activity within your Google+ profile you can do it by accessing Social Statistics
(http://socialstatistics.com/), you know the trend per hour day week. Another option is Allmyplus
(http://www.all myplus.co m), other is Simply Measured (http://si mplymea sured. co m). At Twitter joined since
January 4 2010 as: “@InterFound4BioT”, 628 followers, 416 following, and 173 Tweets . If you want to
measure activity within your Twitter profile you can do it by accessing Tweet Reach (https://tweetreac h.com/).
S. Lozano-Muñiz et al.
Figure 1. Statistics of the biotechnology summit 2014 (BS14) event at
BioWebSpin by Visitor location.
At Linkedinprofile as: “IFfBRaESitCHNSASTaS A.C. Non Profit Org” with 500 connections , and as a
company “IntFound 4 BioT Research & EarlyStim in the Cult of Health, Nutr, Sport, Art, Sc, Tech & Soc AC”,
with 56 followers . At analitics in part of Updates, display infor mation about: Preview, Date, Audience,
Sponsored, Impressions, Clicks, Interactions, Followers, Acquired, Engagement, in updated graphics display
data in a Date Range since last week until 6 months ago, Reach: Impressions & Uniq ues, E ngage me nt : Clic ks,
Like s , Comme nts , Shares, Followers, Acquired, Engagement %. In Followers you can see the Follower demo-
graphics data as: Seniority: Senior 35.7%, Entry 26.2%, Owner 11.9%, Manager 9.5%, Training 9.5%. At In-
dustry: Biotechnology 22.7%, Pharmaceuticals 9.1%, Philanthropy 6.8%, Nonprofit Organization Management
6.8%, Hospital & Health Care 6.8%. Company Size: 10,000+ 19%, 1 - 10 19%, 11 - 50 19%, 1001 - 5000 14.3%,
51 - 200 9.5%. Function: Research 24.4%, Entrepreneurship 11.1%, Education 11.1%, Sales 6.7%, Media and
Communication 4.4%. Employee: Non-Employee 95.9%, Employee 4.1%. The Follower trends display data
from last week to last year. At Fb joined since April 20, 2009 as: “Inte rna t io nal foundation for Biotechnology
research”  with 2497 Friends, Followers 32, Following 48. In biotechnology summit 2014 event , the
guest list is: 128 going, 143 maybe and 2.2K invited. The Fan pages are, ones as: “International Biotechnology
Color Journal, www.ibcj.org.mx” open since November 8, 2012 with 184 likes  and other as: “Int Found for
Biotech Research and Early Stimulation A C Nonprofit Org”  open since April 6, 2010, with 171 likes.
Weekly page updated is sending it by electronic mail (e-mail) to the administrator. Statistical information is
available about the fan page at fb as Activity & Insights, in Activity: notification and messages, and at Insights:
Overview, Likes, Reach, Visits, Posts and People. OVERVIEW, shows data in a week about: page likes, post
reach and Engagement, analysis of your 5 most recent post as: date published, post, type, targeting, reach, en-
gagement & an option to promote with boost post, the charge to promote event is 60 dollars per day. Pages to
Watch to compare the performance of your Page and posts with similar Pages on Facebook & Suggested pages
to watch. LIKES: total page likes as today with information since 1 week or you can change as long as 8 months
ago, for example since 8/6/2013 to 4/21/2014; and LIKES also show: total Page Likes as of Today, Net Likes:
What Changed Likes-unlikes = net likes & Where Your Page Likes Came From: The number of times your Page
was liked, broken down by where it happened as: Page Suggestions, On Your Page, Search, Application Pro-
gramming Interface (API), Uncategorized Desktop. REACH, Post Reach: The number of people who saw your
posts: Organic & Paid; Likes, Comments, and Shares; Hide, Report as Spam, and Unlikes. Total Reach. VISITS,
Page and Tab Visits as: Timeline, Photos Tab, insights, Info Tab; Other Page Activity, External Referrers. POST,
When Your Fans Are Online, Post Types, Top Posts from Pages to Watch, All Posts Published. PEOPLE, Your
Fans, People Reached, People Engaged in statistics data about % Women and % of Men kind of fans & the
country and cities of the fans and the kind of Language they speak. At BioWebSpin joined since 2013 as:
“INTERNATIONAL FOUNDATION” since 2013  with Key Opinion Ladders (KOL) to show other SNSs
as LinkedIn, Twitter, Fb and official website with 28 Networkers, the event Biotechnology summit 2014 (BS14)
has been seen 1143 times  you can see Last Visits, Top Visitors & Statistics. At statistics you can see visitor
S. Lozano-Muñiz et al.
location and number view: from Russian Federation 40, Mongolia 1, China 13, Japan 3, India 18, Pakistan 3,
Egypt 1, Turkey 2, Greece 1, Italy 2, France 18, Germany 12, Spain 2, Cote D’ivoire 2, Sengal 1, United
Kingdom 4, Ireland 3, Sweden 4, Canada 9, United State 314, Mexico 249, Colombia 5, Brazil 1 (Figure 1).
How your visitor come on your event; How does persons goes on your profil, Direct Access, Other Biowebspin
Page, Search Engine, Social Network, Other websites, & How often people vie wed yo ur event by number of
If you want to promote the event at BioWebSpin will be 5% for Biowebspin and 5% for PayPaL, 10% com-
mission in all. The system of the event let you see the statistic information.
In blogger as: “Intbiotechnology Color Jo urna l ”  are 18 post and 4649 views with no followers since
8/8/10, and as: “intfound 4 biotechresearch”  with 8 post and 2681 views with no followers since 22/7/10.
The number of organization that uses SNSs has been steadily increasing in the past 9 years. SNSs available and
trending in this part of the world can be useful to promotion of events as BS12, BS14 and the Int. Biotechnol.
Color J. publication.
 B oyd, D.M. and Ellison, N.B. (2014) Social Network Sites: Definition, History, and Scholarship.
 Web 1.0 (2014) http://es.wikipedia.org/wiki/Web_1.0
 Muñiz, S.L. (2014) Report of the Event, Biotechnology Summit 2012. International Biotechnology Color Journal, 2,
 Rodríguez-Sotres, R. and Plasencia, J. (2014) Internationa Biotechnology Color Journal Is a Non-Profit Publication
with Genuine Scientific and Academic Interest. International Biotechnology Color Journal, 3, 6-11.
 (2014) http://www.latindex.unam.mx/buscador/ficRev.html?folio=20842
 (2014) http://instagram.com/biotechnologyresearch
 (2014) https://plus.google.com/u/0/+susanalozanomuñiz/posts
 (2014) https://twitter.com/InterFound4BioT
 (2014) http://www.linkedin.com/profile/view?id=44887922&trk=nav_responsive_tab_profile
http://www.linkedin.com/company/intfound-4-biot-research-&-earlysti m-in-the-cult-of-health -nut-art-sc-t ech-&-soc-ac
 (2014) https://www.facebook.com/Holaqtalholahola
 (2014) https://www.facebook.com/events/361328613935320/
https://www.facebook.com/pages/Int-Found-for -Bi otech-Research -and -Eearly-Stimulation-A-C-Non-profit-Org/11157
 (2014) http://www.biowebspin.com/members/susana-lozano/
 (2014) http://www.biowebspin.com/events-v2/biotechnology-su m mit -2014/
 (2014) http://intbiotechnologycolorjournal.blogspot.mx
 (2014) http://intfound4biotechresearch.blogspot.mx