Application of AHP in the Design of a Strategy Map 137
4. Conclusions
This paper has presented a quantitative method to obtain
the causal relationships of a strategy map. It was found
that the method obtains relationships that are more im-
portant than those which are included in the current
strategy maps of the companies under study. Those rela-
tionships ha d been obtained in a tradi ti onal w a y .
This is a good indication that the method may be a
better way for obtaining causal relationships in a strategy
map than using just intuition.
The method considers that a strategy map can be mod-
eled as a hierarchy, which is not always possible. For this
reason, it is proposed to evaluate in future research the
use of the Analytic Network Process (ANP).
5. Acknowledgements
This work was supported by the University of Santiago of
Chile (Project DICYT-US ACH Nº 061117Q L).
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