Vol.2, No.6, 575-581 (2010) Health
doi:10.4236/health.2010.26085
Copyright © 2010 SciRes. Openly accessible at http://www.scirp.org/journal/HEALTH/
Knowledge and health seeking behavior for malaria
among the local inhabitants in an endemic area of
Ethiopia: implications for control
Kaliyaperumal Karunamoorthi1,2*, Abdi Kumera1
1Unit of Vector Biology & Control, Department of Environmental Health Science, College of Public Health and Medical Sciences,
Jimma University, Jimma, Ethiopia
2University Research and Development Center, Bharathiar University, Coimbatore, Tamil Nadu, India;
*Corresponding Author: k_karunamoorthi@yahoo.com
Received 24 October 2009; revised 10 December 2009; accepted 14 December 2009.
ABSTRACT
This cross-sectional study was conducted to
assess the knowledge and health seeking be-
havior for malaria among the local inhabitants in
an endemic area of Ethiopia: Implications for
control. 98.6% and 80.7% of respondents had
awareness about malaria and the cause (‘mos-
quito bite’) of malaria, respectively. 186 (81.6%)
respondents seek treatment for a febrile disease
from health care facilities. Chi-square analysis
revealed a strong association between the edu-
cational status of respondents and the meas-
ures they take to prevent malaria (Х2 = 58.7; df =
16; p < 0.001). The findings clearly suggest that
the majority of the respondents had adequate
knowledge and enviable health seeking behav-
iour. However, still a sizable faction had mis-
conception and undesirable health seeking be-
haviour. It’s a major barrier to implement effec-
tive malaria control strategies in the resource-
limited settings particularly in country like
Ethiopia. In this context, appropriate communi-
cation strategies apparently inevitable. Therefore,
appropriate communication strategies should
be designed to promote the knowledge and
health seeking behaviour of vulnerable section
of the society in this vicinity.
Keywords: Malaria; Knowledge;
Health seeking behaviour; Ethiopia
1. INTRODUCTION
Malaria remains a major cause of morbidity and mortal-
ity in tropical and subtropical regions of the world, de-
spite decades of malaria control efforts. There are ap-
proximately 300-500 million clinical cases and about
one million deaths due to malaria globally, and Africa
south of the Sahara accounts for over 90% of the disease
burden [1]. Most of the infections and deaths in highly
endemic areas occur in children and pregnant women,
who have little access to health systems [2-4].
109 countries were endemic for malaria in 2008, 45
within the WHO African region. Ethiopia had approxi-
mately 6% of malaria cases in the African Region in
2006. Malaria is present everywhere except in the cen-
tral highlands. A total of 1.2 million cases were reported
in 2007, the lowest number in the period 2001-2007 [5].
Over the past years, the disease has been consistently
reported as the leading cause of outpatient visits, hospi-
talization and death in health facilities across the country.
The diverse eco-climatic condition in the country makes
the malaria transmission pattern seasonal and unstable
usually characterized by frequent focal and cyclic wide-
spread epidemics [6].
Except for southern Africa, many countries in the con-
tinent do not have successful malaria control pro-
grammes due to the magnitude of the problem com-
pounded by lack of adequate health infrastructure, as
well as financial and human resources [7]. Vector-borne
disease control programs mostly rely on controlling the
parasite and/or vector and have often overlooked the
importance of the target population’s knowledge, beliefs
and behavior in the transmission and control of disease
[8]. Malaria control programs must consider the broad,
complex and interrelated factors that influence human
behavior, especially now that malaria control is theo-
retically within reach of even the poorest countries
through the availability of insecticide treated bednets
and highly effective antimalarial drug combinations [9].
Malaria protective measures are related to knowledge
and beliefs of people; when they think malaria risk is
low, it is more difficult to implement protective meas-
K. Karunamoorthi et al. / HEALTH 2 (2010) 575-581
Copyright © 2010 SciRes. Openly accessible at http://www.scirp.org/journal/HEALTH/
576
ures [10]. The poor and vulnerable populations are dis-
proportionately affected by malaria and the severe con-
sequences of malaria are borne more by the poorest [11].
Studies on knowledge, attitudes and practices are be-
coming more important to design and improve malaria
control activities, to establish epidemiological and be-
havioral baselines and to identify indicators for moni-
toring programs [12].
Poor knowledge about malaria was significant factor
for death from malaria among the household members in
Sudan [13]. Thus, there is an urgent call for updated in-
formation on key sociocultural, socio-economic indictors
and human understanding about malaria to apply appro-
priate control strategies. Therefore, the purpose of this
study was to assess the knowledge and health seeking
behavior for malaria among the local inhabitants in an
endemic area of Ethiopia: Implications for control. The
present study findings could provide baseline informa-
tion to design effective and sustainable malaria control
strategies suited to local conditions in the near future.
2. MATERIALS AND METHODS
2.1. Study Settings
The study was conducted in Serbo town, which is lo-
cated 345km south-west of the capital Addis Ababa in
Oromia Regional State, south-western Ethiopia. It’s lo-
cated between latitudes 7º35-8º00 N, and between lon-
gitudes 36º46-37º14 E, at altitudes between 1,740-2,660
m above sea level and has a mean annual temperature of
19°C. According to the 2005 census, the study area had a
total population of 6,115 and 511 households. Malaria is
the major health problem in the Serbo town. As the six
consecutive years data (2002-2007) from Serbo Health
Center showed, the number of malaria cases ranged be-
tween 3,925 and 22,938, with the peak being during
2004/5. The prevalence seems decreasing although the
number of cases per year is still high [14]. The main
socio-economic activities of the local communities are
small business, subsistence mixed farming involving the
cultivation of staple crops (maize, teff and sorghum),
and cattle and small stock raising.
2.2. Study Design
The study was a descriptive cross-sectional survey. A
structured questionnaire was designed and administered
by trained field workers. The first part of the question-
naire included sociodemographic characteristics, whereas
the second part had questions on, adult residents' know-
ledge and perceptions about malaria transmission, cause,
treatment seeking patterns, preventive measures and
practices. To improve the quality of the data, pre-testing
of the questionnaire was carried out prior to the actual
data collection. The questionnaire was tested on ten re-
spondents by the enumerators, in an area different from
the study area, but with a similar socio-demographic
pattern.
2.3. Data Collection
The questionnaire was administered to 228 randomly
selected households between January and March 2009.
The head of household or a responsible adult was inter-
viewed. Only one person per household was interviewed.
To minimize bias information and variables the ques-
tionnaire prepared in English language was translated
into native local language Amharic to make it easy to
understand and to administer by interviewers and inter-
viewees.
2.4. Ethical Considerations
The study was approved by the ethical clearance com-
mittee of the Jimma University, Jimma, Ethiopia. Before
the commencement of the survey, meetings with com-
munity health workers, community leaders and members
of the neighborhood associations were held in which the
objectives of the survey were clearly explained. Written
consent was obtained from each study participant. Every
participant was assured to withdraw the interview at any
phase if they wish to do so. However, all the informants
actively involved and no one declined to finish the inter-
view.
2.5. Statistical Analysis
Statistical analysis was carried out using SPSS, version
9.0. Range and mean were analysed and appropriate ta-
bles, graphs and percentage were displayed. Level of
significance also determined by using 95% of confi-
dence intervals and p-value.
3. RESULTS
3.1. Characteristics of Study Population
The socio-demographic characteristics of respondents are
presented in Table 1. The study participants consisted of
46.5% males and 53.5% females. Majority of the re-
spondents (44.3%) were in between 20-29 years old.
33.5% of the study population had no formal education.
About 34.7% of the participants monthly income was
20-30 USD (Table 1).
3.2. Knowledge and Perceptions of
Respondents about Malaria Cause,
Transmission and Mosquitoes
Breeding Sites
Tables 2 presents respondents awareness about malaria
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577
Table 1. Socio-demographic characteristics of study population.
Socio-demographic characteristicsn %
Sex
Male 106 46.5
Female 122 53.5
Age
15-19 37 16.2
20-29 101 44.3
30-39 54 23.7
40-49 21 9.2
>50 15 6.6
Ethnicity
Oromo 136 59.6
Amhara 34 14.9
Gurage 13 4.9
Tigray 8 3.5
Kaffa 16 7.1
Dawuro 23 10.0
Educational status
Illiterates 81 35.5
Can read & write 26 11.4
1-4th grade 32 13.6
5-8th grade 51 22.4
9-12th grade 23 10.1
>12th grade 16 7.0
Occupational status
Civil servants 32 14
Merchants 84 36.8
Housewives 41 18.0
Farmers 53 23.3
Private sector worker 12 5.3
NGO worker 6 2.6
Monthly income (Ethiopian Birr)*
< 100 31 13.6
101-200 53 23.3
201-300 79 34.7
301-400 33 14.5
401-500 20 8.8
> 500 12 5.1
Note*: 1$ = 12.4 Ethiopian Birr.
transmission, cause, and mosquito breeding sites. In
general, 98.6% of respondents had awareness about ma-
laria. Majority of respondents (80.7%) were aware about
the cause (‘mosquito bite’) of malaria irrespective of sex,
age, monthly income and occupation. During the survey,
80.7% of the respondents knew that mosquitoes are
transmitting the malaria. A total of 178 (78.1%) people
knew that stagnant water bodies are serving as mos-
quito’s breeding sites (Table 2). About 40.4% of re-
spondents had known about malaria through mass media
(Figure 1).
3.3. Knowledge and Perceptions of
Respondents Regarding Malaria
Prevention and Control
Table 2. Respondents knowledge and perception about malaria
causes, transmission and mosquito breeding sites.
Variables n %
Awareness about malaria
Yes 224 98.6
No 4 1.4
Causes of malaria*
Mosquito bites 184 80.7
Chill climate 167 73.2
Malnutrition 96 42.1
Eating raw vegetable 71 31.1
Drinking dirty water 123 54
I don’t know 46 20.2
Malaria transmission*
Cold weather 101 44.3
Mosquitoes bites 184 80.7
Heat/Sun shine 23 10.1
Dirty stagnant water /swamp 106 46.5
Due to poor personal hygiene 102 44.7
Starvation 46 20.2
Mosquitoes breeding sites*
Stagnant water 178 78.1
Tree holes 29 12.7
Waste/polluted water 43 18.9
Stream/River 26 11.4
Dirty places/Dustbin 97 42.5
I don’t know 22 9.6
Note*: Percentages do not add up to 100 due to multiple responses.
K. Karunamoorthi et al. / HEALTH 2 (2010) 575-581
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Figure 1. Sources of information about malaria related information as reported by respondents.
95.6% and 77.2% of respondents believe that regular
deployment of bednets and DDT indoor residual spray
(IRS) could prevent malaria, respectively (Table 3).
Chi-square analysis revealed a strong association be-
tween the educational status of individual households
and the measures they take to prevent malaria (Х2 =58.7;
df =16; p <0.001) (Table 4).
3.4. Febrile Disease Treatment Seeking
Behavior of Respondents
As shown in Figure 2, 186 (81.6%) respondents seek
treatment for a febrile disease from the health care facili-
ties. However, few respondents cited such as self medi-
cation, approaching traditional healers and eating health
foods.
4. DISCUSSIONS
This study sheds light on a group of adults in a malaria
endemic area of Ethiopia regarding the level of under
standing community knowledge about malaria and
health seeking behavior. It provides information for
Figure 2 Treatment-seeking behaviors for febrile disease as
reported by respondents.
educators and policy makers that are necessary for
guidance towards malaria preventive campaigns. In the
present survey, majority of the study participants (98.6)
demonstrated general awareness about malaria, which is
relatively higher than a recent study, which was con-
ducted in Swaziland showed that of 320 households sur-
veyed 298 (93.1%) of the respondents had heard about
malaria [15]. This discrepancy could be because of the
fact that usually the population in malaria endemic set-
tings has higher awareness than the residences of en-
Table 3. Respondents knowledge and perception about malaria
prevention and control.
Variables n %
Possible options to prevent/control malaria*
Residual house spraying with DDT 176 77.2
Environmental management 112 49.1
Regular deployment of bednets 218 95.6
Early diagnosis and treatment 22 9.6
Personal hygiene 79 34.6
Healthy food/Nutrition 92 40.3
Benefits of IRS
To prevent from malaria /mosquito bite 126 55.3
To avoid bites from other insects 84 36.8
I don’t know 18 7.9
Benefits of ITNs/Bednets*
To avoid insects bites 221 96.9
To prevent malaria and other diseases 213 93.4
I don’t know 3 1.4
To kill domestic insects 5 2.2
Note*: Percentages do not add up to 100 due to multiple responses.
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Table 4. Association between mosquito preventive measures and educational status of the respondents.
Educational level of the respondents
Types of prevention
measures Total respondents
IlliteratesCan read & write1-8th grade9-12th grade >12th grade
p-value
Mosquito net 57 16 9 13 10 9
DDT spraying 52 3 12 22 8 7 Х2 = 58.7
Draining stagnant water 93 41 19 28 5 0 df = 16
Don’t use 13 13 0 0 0 0 p < 0.001*
Burning repellent plants 13 8 4 1 0 0
Total 228 81 44 64 23 16
Note*: p<0.05 statistically significant
demic/nonendemic area. In addition this study was con-
ducted in urban area too.
80.7% of the respondents knew the role of mosquitoes
in malaria transmission (‘mosquito bite’). The respon-
dents’ level of awareness about mode of malaria trans-
mission was very low when compared to the findings in
previous studies carried out in Ethiopia which reported
awareness levels of up to 93% [16,17]. However, it’s
relatively higher than that reported in other studies 55%
of the surveyed population in a nationwide study in Ma-
lawi (Ziba et al., 1994) [18], 67% in Turkey [19], and
17.3% in Ethiopia [20,21].
However, many people had not known the real cause
of malaria. Such misconceptions have also been reported
from other studies in Ethiopia and other countries [22-24].
The present study findings were comparable with previ-
ous studies in India [25] and in Ethiopia [17] although
the association of malaria with mosquitoes is widespread
in these communities, other causal factors of malaria
such as traditional beliefs like eating maize stalks, con-
tact with malaria patients, exposure to rains and cold
weather, bad smell and dirty water were frequently sug-
gested. The correction of such misconceptions about the
relationship between mosquito bite and malaria through
health education messages is very critical for the success
of malaria prevention and control using ITNs [26].
78.1% of respondents indicated that stagnant water
bodies serving as potential mosquito breeding sites. Pre-
vious studies in Ethiopia have also confirmed similar
findings [17,27]. However, the level of awareness re-
garding mosquito breeding site was relatively lower than
earlier studies. Most of the respondents knew about ma-
laria related information through mass media and
friends/family members. Findings were consistent with a
study in Ethiopia [17]. The most common source of in-
formation about malaria was from relatives. Radio was
ranked third after medical personnel as a major informa-
tion source [28].
The great majority of the respondents believe that
regular deployment of bednets and DDT indoor residual
spray (IRS) could prevent insect’s bites and malaria. The
findings comparable with an earlier study in Mozam-
bique demonstrated that the majority of respondents as-
sociate malaria with mosquitoes and are aware of vari-
ous methods to prevent illness, including IRS and bed
nets [29]. Table 4 Chi-square analysis suggest an asso-
ciation between the educational status of individual
households and the measures they take to prevent ma-
laria (Х2 =58.7; df =16; p <0.001). Results consistent
with an earlier study, which was conducted in Swaziland,
found that most respondents believed that malaria is
preventable, and mentioned clinic, spraying and the use
of bed nets as key malaria preventive measures. Despite
these positive responses a substantial number of them
(43.4%) did not take any personal protective measures
against malaria infection [15]. Indeed, several studies
across the globe particularly in Africa evidently suggest
that Bednets/Insecticide-treated nets are regarded as one
of the most effective prevention methods and sleeping
under the protection of bednets could substantially re-
duce the malaria burden.
Another interesting finding was that the majority of
the respondents preferred to seek treatment in the health
facilities rather than approaching traditional healers and
self medication. This may be due to the fact that the
Serbo health center is located within the study area as
result accessibility is extremely high among the local
inhabitants. In addition, it’s providing services free of
charge. The present study findings are comparable with
few earlier studies. In Ethiopia, 98% respondents had
their first visit to health care facilities including public
and private health services as well as malaria control
laboratories, drug venders/pharmacy and CHWs seeking
treatment for malaria [17]. Another study in Swaziland
found that almost 90% of the respondents seek treatment
in the health facilities [15].
The scope of malaria control is changing worldwide.
With less emphasis being placed on insecticide use, in-
K. Karunamoorthi et al. / HEALTH 2 (2010) 575-581
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580
creased community participation in malaria control and
prevention measures will be of higher importance. With
greater emphasis being placed on community control
and prevention, health education based on understanding
community and individual behaviors, attitudes and
knowledge pertaining to malaria is moving to the fore-
front as a measure necessary for malaria control [30].
The present study findings clearly suggest that the
majority of the study participants had adequate knowl-
edge and ample enviable health seeking behavior. How-
ever, still a sizable proportion had misconception and
undesirable health seeking behavior. Indeed, it’s a major
barrier to implement effective as well sustainable ma-
laria control strategies in the resource-limited and ethni-
cally-diverse settings particularly in country like Ethio-
pia. Therefore, appropriate communication strategies
should be designed and implemented in the study area to
bring the constructive outcome in the near future.
5. ACKNOWLEDGEMENTS
We would like to thank the study participants and their families for
their frankness in sharing their knowledge about malaria and
health-seeking behavior with us. Without their contribution, this study
would have been impossible. Our last but not least heartfelt thanks go
to our colleagues from the Department of Environmental Health Sci-
ence, College Public Health and Medical Sciences, Jimma University,
Jimma, Ethiopia, for their kind support and cooperation. We also thank
our anonymous reviewers for their constructive comments and valu-
able suggestions to improve this manuscript substantially.
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