**American Journal of Operations Research**

Vol.05 No.05(2015), Article ID:58900,9 pages

10.4236/ajor.2015.55027

A Newsvendor with Priority Classes and Shortage Cost

Bo Li^{1}, Pillaiboothamgudi Sundararaghavan^{2}, Udayan Nandkeolyar^{2*}

^{1}Ashland University, Ashland, OH, USA

^{2}University of Toledo, Toledo, OH, USA

Email: bli@ashland.edu, p.sundararaghavan@utoledo.edu

Copyright © 2015 by authors and Scientific Research Publishing Inc.

This work is licensed under the Creative Commons Attribution International License (CC BY).

Received 15 May 2015; accepted 16 August 2015; published 19 August 2015

ABSTRACT

We consider an extension of the standard newsvendor problem by allowing for multiple classes of customers. The product is first sold to customers with the highest priority, and the remaining units (if any) are sold at a discounted price to customers in decreasing order of priority until all classes of customers have been served, limited only by the available stock. Unsold items, if any, have a salvage value. The demands of different priority customers are independent random variables with known probability distributions. The problem is to find the purchase quantity that maximizes the expected profit. We show that this problem actually reduces to the standard newsvendor problem with the demand distribution being a mixture of the input demand distributions. Since this mixture of distributions is typically hard to handle analytically, we propose a simple general heuristic which can be implemented using different types of distributions. Some of these implementations produce near optimal solutions. We tested these implementations for the case of two demand classes of customers and found that they outperform previously published heuristics in almost all instances. We suggest applications for this model in the Chinese pharmaceutical industry, apparel industry, and perishable goods among others. We also propose an extension involving shortage cost.

**Keywords:**

Newsvendor Problem, Priority Demand Classes, Mixture Distribution, Heuristics

1. Introduction

Arrow et al. [1] and Morse and Kimball [2] were the first who formulated and solved the single-period, single- item stochastic inventory problem also known as the newsvendor or newsboy problem. Given one period as a planning horizon, relevant unit parameters such as purchasing cost c, selling price p, salvage value s, and the cumulative distribution function (CDF) F of random demand, the problem is to find the order quantity that maximizes the expected profit. This optimal quantity was found to be the smallest q for which.

There have been many extensions to the newsvendor problem [3] . The extension studied in this paper assumes n classes of customers, and is in the spirit of the model introduced by Şen and Zhang [4] . In general, the product is sold for to the i^{th} class of customers before the remaining units (if any) are sold at a discounted price to the (i + 1)^{th }class of customers. Thus, the newsvendor sells newspapers starting at the highest price location, and will move to the next highest price location after meeting the realized demand at the current location. For example, the price charged in the morning is higher than that in the afternoon. The model we examine is common, for example, in the apparel industry and retailing of perishable goods where discounts are used to sell excess inventory; see [5] [6] . We have also found an interesting potential application from our study of the Chinese pharmaceutical supply chain. In this supply chain, there are two classes of customers: hospitals and pharmacies. The demand of hospitals is expected to be met first, and the remaining units are sold to pharmacies at a lower price. Drugs may be considered similar to perishable products since distributors generally like to sell out each batch rather than carry forward inventory because of the proximity of expiry dates. Also items such as flu shots which are supplied only once a year are never carried forward.

The main theoretical result of this paper is that the newsvendor problem with multiple demand classes characterized by decreasing prices actually reduces to the standard newsvendor problem with the demand distribution being a mixture of the input distributions, the selling price, the unit cost c, and the salvage value s. Since typically this mixture distribution does not have a closed analytical form, we propose a general heuristic that replaces it by a more tractable distribution with the same first two moments. We demonstrate that some implementations of this general heuristic produce near optimal solutions, and they significantly outperform the heuristics reported in the literature. We also present some extensions of the studied problem that involve shortage penalties and the case when only the means and the standard deviations of random demands are known [7] .

The paper is organized as follows. In Section 2, we provide some additional motivations related to the main problem addressed in this paper, and in Section 3 we formulate the problem and show its reduction to the standard newsvendor problem. In Section 4, we describe our proposed heuristics; their performance is empirically examined in Section 5. Section 6 indicates some extensions to the problem, while Section 7 presents some concluding remarks.

2. Motivation

First, we discuss the motivation generated by the practices we gleaned through our recent survey of the Chinese Pharmaceutical industry in Central China. Generally, the customers of a pharmaceutical distributor in China are classified into two types: Hospitals (including clinics) and retail pharmaceutical franchisees (Pharmacies). In China, hospitals and pharmacies are separate and both play important roles in the Pharmaceutical Supply Chain [8] [9] . Hospitals are the high-end customers to the Distributor, and the pharmacies represent the low-end segment. The State Drug & Food Administration holds an annual bidding conference for matching distributors in a region with medicines and the hospital network. At the end of the conference, every high volume medicine is assigned to a distributor exclusively for supplying all hospitals in the region at a fixed price for the entire year. Typical profit margin for the distributor selling to hospitals is around 15%. Each distributor is free to purchase any medicine from manufacturers or wholesalers, but they cannot supply to hospitals unless they have exclusive rights earned in the annual bidding process. The supply chain from manufacturer to distributor to hospitals is tightly regulated and has higher profit margin and monopolistic pattern for each medicine. However, the supply chain from manufacturer to wholesaler to distributors to pharmacies is loosely organized with both supply and price flexibility at the purchasing and selling end for each player. Typically, pharmacies offer lower profit margins, around 8%, because of significant competition from the supply and demand sides. These are governed by market forces. There are pharmaceuticals which are produced only once a year due to their seasonal nature of demand (such as flu shots) or due to constraints on expiry dates. From the perspective of the pharmaceutical distributor, this situation can be modeled as a problem of finding the order quantity given two types of customers with fixed prices (and) and, where c is the unit cost.

This model is also applicable for annual order placements by US manufactures to their Asian contract manufactures for apparels and fashion items, as well as for the general purchase of perishable items by the organizations which have multiple classes of customers with fixed known prices.

3. Main Theoretical Result

The general newsvendor problem with decreasing priority demand classes of customers can be formulated as follows. A product with a unit cost of c is sold to n classes of customers in a sequential order. It is sold first to the first class of costumers at a price of, next (if any units left) to the second class of customers at a price of, and so on until the last class characterized by the price can be served. Any unsold units have a salvage values, and is assumed. For, let be the random demand of the j^{th} class of customers and be its CDF. The random variables are independent and, without loss of generality, they are assumed to be continuous. If and are the quantities sold at and s, then for a given purchase quantity q, we have

for; and

Therefore, letting, the profit is

Since for any random variable Y whose CDF G has a finite mean,

holds, the expected profit is expressed by

(1)

where is the CDF of. Recall here that the CDF of is the convolution

.

The first derivative of is

and the second derivative is obviously non-positive. Therefore, the expected profit is concave in q, and

the optimal purchase quantity q^{*} is a solution to the equation, that is, q^{*} satisfies

. (2)

Letting now for, and, we observe that (2) is equivalent to

(3)

Since and, one can define the mixture distribution whose CDF is

. The optimal purchase quantity is then. Thus, we have shown that

the newsvendor problem with n decreasing priority demand classes of customers actually reduces to the standard newsvendor problem with the demand CDF G, the unit selling price, the unit purchase cost c, and the unit salvage values. Note here that all prices and all CDFs are imbedded in the CDF.

4. Heuristics

Şen and Zhang [4] proposed the following two heuristics, whose idea is to replace the original problem by some standard newsvendor problems:

H1. Define the standard newsvendor problem with the demand, the selling price, where denotes the mean of, and assume.

H2. Solve separately n standard newsvendor problems with the demands, the selling prices, and sum

up the obtained purchase quantities. Thus,.

We have shown above that the problem under study can be reduced to a specific standard newsvendor prob-

lem, and the optimal purchase quantity is, where. However, the mixture

CDF G cannot be assumed to have a closed analytical form, and hence its inverse cannot be easily deter

mined. Also, the equation requires the use of numerical methods for estimating.

Therefore, the use of heuristics is fully justified. Although G is hard to handle, its moments (around zero) are

easily determined. Clearly, if and for, then the first two moments of

G are:

, (4)

and

(5)

We propose a general heuristic named H3, which can be implemented by replacing the mixture CDF G by a more tractable CDF with the same first two moments as G. In other words, the means and the standard deviations of G and are assumed to be the same. Consequently, the optimal purchase quantity

is approximated by. In our preliminary search for the best CDF,

we developed four implementations of H3, named H3N, H3L, H3G and H3W, in which is assumed to be normal, lognormal, gamma, and Wei bull, respectively.

5. Computational Results

For a given heuristic H that yields the purchase quantity, we are interested in the relative percentage error induced by H:

For every conducted experiment, we computed the average and maximum relative percentage errors ARPE (H) and MRPE (H).

We have limited our experiments to the case n = 2, though they are easily extendable to any value of n. The demands and were assumed to follow normal, uniform or exponential distributions.

All numerical computations were performed using MS Excel. The optimal purchase quantity was found by Excel Solver applied on the equation:

to which (3) is reduced for n = 2. Excel Solver was also used to determine from in the

case of exponentially distributed demands. For normally distributed demands, we employed Excel function NORM.INV to find both and. In the case of uniformly distributed demands, the two purchase quantities could be analytically determined.

Whenever the expected profit,

(assume n = 2 in (1)) could not be analytically determined, we applied the Simpson method for approximating

the integrals and.

5.1. Instances of Şen and Zhang [4]

We reconsidered the 240 instances defined in Şen and Zhang [4] . In their work, the demands and were assumed to be normally distributed, , with means, and constant coefficients of variation CV, that is,. They also assumed, c = 1, s = 0, , and, where. We applied the two heuristics proposed by them and the four implementations of our general heuristics to that dataset. The obtained results are shown in Table 1.

It should be added here that the presented errors are strongly biased upward by some rather unrealistic instances for which. Actually such instances should be ignored because our general heuristic H is valid when.

We found that in general the heuristics H3N and H3G with normal and gamma distributions for outperform heuristics H3L and H3W,which respectively use lognormal and Weibull distributions. Hence for brevity, in the rest of the paper, we present only the results concerning the performance of H1, H2, H3N, and H3G. Moreover, only the realistic instances for which are considered.

Table 1. The results on Şen and Zhang [4] instances.

5.2. Simulation Experiments

In all of our simulation experiments, it is assumed that there are only two classes of customers and. Three datasets were defined by different ways of generating and. Dataset 1 was generated by setting and, where x and y were drawn from U((0, 1)), that is, the uniform distribution on the interval (0,1). Thus, the average values of and were 2/3 and 1/3, respectively. This data set is characterized by a relatively low purchase cost and evenly spread importance of the two classes of customers. In order to evaluate the heuristics over wider combinations of p_{2} and c, we generated two additional data sets. For Dataset 2, the average values of and were secured to be 3/4 and 1/2, while for Dataset 3, they were 4/7 and 3/7. Thus, Dataset 2 may represent products with high purchase cost and evenly spread importance of the two classes of customers. On the other hand, Dataset 3 may represent products with moderate purchase cost, but with dominant higher priority customers. For each of the three data sets, we assigned 100 randomly generated values of and.

In order to have comparable results, we used the same 100 mean demands and across all three data sets; they were randomly generated from U((500, 1500)). Furthermore, these 100 pairs of means were used for the different types of the demand distributions tested. In the case of the assumed normal and uniform distributions, we considered three cases related to different coefficients of variation, while in the case of exponentially distributed demands only one case could be assumed. Thus, to analyze the impact of the type of demand distributions, 7 different cases were considered. Consequently, we designed 3 × 7 = 21 experiments, each included 100 randomly generated instances. For each of these experiments, we tested the statistical significance of the difference between the results produced by the four heuristics H1, H2, H3N, and H3G.

Let be the mean relative percentage error induced by heuristic H for a particular simulation experiment conducted on 100 problem instances. We are interested in testing the following null and alternative hypotheses:

: not all population means are the same.

Since all of the heuristics are applied on the same instances, we have a dependent (matched) sampling. We tried to apply the ANOVA test for a randomized block design. Unfortunately, we were unable to verify the needed normality assumptions in any of the simulation experiments. Consequently, we turned to the non-para- metric Friedman test followed by the non-parametric HSD (honestly significance difference) Tukey’s test. For each simulation experiment, the null hypothesis stated above was rejected by Friedman’s test with a p-value of virtually zero in all of the 21 experiments. Therefore, below we present only the results of Tukey’s multiple comparison test conducted at a 5% significance level. For example, the notation means that both H3N and H3 Goutper form H1 and H2, in terms of the mean relative percentage errors, but no dominance relation could be establish between H3N and H3G, and between H1 and H2. The tables presented below also include the obtained average and maximum relative percentage errors, ARPE (H) and MRPE (H), for the four examined heuristics.

First, we consider normally distributed demands for j = 1, 2. To reduce the number of randomly generated parameters, X_{1} and X_{2} were assumed to have the same coefficient of variation. Thus, for given μ_{1} and μ_{2}, the standard deviations were for the three considered values of CV. The obtained results are reported in Tables 2-4. It may be noted that H3N dominates all other heuristics for all datasets and CV values reported. H3G performs well for many scenarios, though in some instances one of the other heuristics may do just as well.

Next, we consider uniformly distributed demands X_{1} and X_{2}with means μ_{1} and μ_{2},and the same range 2d.

Since the coefficient of variation for the uniform distribution on the interval is , the average coefficient for X_{1} and X_{2} is. Therefore, to secure the comparison with the results for normally distributed demands, we assumed, where. The obtained results

Table 2. The results on Dataset 1 for normally distributed demands.

Table 3. The results on Dataset 2 for normally distributed demands.

Table 4. The results on Dataset 3 for normally distributed demands.

are presented in Tables 5-7. It may be noted that H3N dominates all other heuristics for all datasets and CV values reported. H3G falls in the best performing heuristics group in all but three cases.

Finally, we consider exponentially distributed demands X_{1} and X_{2} with means and. For the exponential distribution, the standard deviation equals the mean, so CV = 1. The results are reported in Table 8. Under this rather extreme assumption about demand distributions, H3G has evidently the lowest APRE and MPRE and together with H1 it dominates H2 and H3N. It is not a surprise that H3N performs poorly in comparison with H3G because the exponential distribution is a special case of the gamma distribution.

6. Extensions

In the standard newsvendor problem, no shortage cost is assumed if the purchased quantity is less than the demand. Although this cost might be difficult to define in practice, the authors of [7] and [10] assumed a known unit lost sales (shortage) cost of. The optimal purchase quantity is then defined as If in the newsvendor problem with n decreasing priority demand classes, denotes the unit lost sale cost for the j^{th} class, the expected profit is:

Table 5. The results on Dataset 1 for uniformly distributed demands.

Table 6. The results on Dataset 2 for uniformly distributed demands.

Table 7. The results on Dataset 3 for uniformly distributed demands.

Table 8. The results on Datasets 1, 2 and 3 for exponentially distributed demands.

Consequently, the optimal purchase quantity satisfies:

, (6)

where. Letting now for, and, we observe that equation (6) is equivalent to. Since and, the optimal purchase quantity is, where. Thus, the newsvendor problem with n de-

creasing priority demand classes and the shortage penalties reduces to the standard newsvendor problem with the demand CDF G, the selling price, the unit purchase cost c, and the salvage values. Evidently, this result is an extension of that shown in Section 3.

We assumed so far that the demands of the classes of customers are independent random variables with known CDFs. Since these CDFs might be difficult to determine in practice, suppose that only their means and the standard deviations are available. Thus, we consider the problem under incomplete probabilistic information. To solve it, let denote the family of all CDFs with the mean and the standard

deviation defined by (4) and (5), where second moment of is. Recall that the CDFs and bound the family in the sense of increasing concave order if for every and q,. The sharp bounds are:, and for and for [11] . The corresponding purchase quantities and yield sharp lower and upper bounds,

and, on the optimal expected profit defined over all.

The quantities and should be regarded as those found under the worst-case and best-case scenarios, respectively. The quantity can be also verified by the use of Jensen’s inequality. On the other hand,

is actually a generalization of the well-known Scarf formula, , derived for the standard n = 1 case; see [7] [12] [13] .

7. Conclusions

We reconsidered the Şen and Zhang [4] extension of the standard newsvendor problem with multiple classes of demand with decreasing selling prices. We showed that this extension actually reduces to the standard newsvendor problem with the demand distribution being a mixture of the input distributions, the selling price, the unit cost c, and the salvage value s. Since the mixture distribution is typically hard to handle analytically, we developed a simple general heuristic. This was implemented by replacing the mixture distribution with other distributions having the same mean and standard deviation which led to the two final heuristics proposed in this paper (H3N and H3G).

The two heuristics along with the two from previous work [4] were tested across different demand distributions and price/cost structures. This resulted in a total of 2100 problem instances that were solved using an exact algorithm and the four heuristics. In general, at least one of our heuristics produced a near optimal solution and was statistically proved to outperform the two heuristics proposed in Şen and Zhang [4] . Additional studies are needed to provide strict guidelines on the types of demand distributions for which a particular implementation of our heuristic (H3N or H3G) performs better. One can see a direct application of this model in determining order quantity for some Chinese pharmaceuticals which are ordered once a year or other applications such as annual orders for winter jackets and one time orders for perishables.

The reduction of the newsvendor problem with decreasing priority demand classes to the standard newsvendor problem revealed in this paper, remains valid when penalties are imposed for not meeting the demands. This reduction is also very useful in the case of incomplete probabilistic information about the demand distributions. In particular, we showed extensions of Scarf’s ordering rule when the means and standard deviations of random demands are the only parameters available. Additional studies are needed to consider different assumptions concerning the demands whose distributions cannot be fully specified. For example, the work of [10] seems to provide new opportunities in this matter.

Acknowledgements

We would like to thank Prof. Jerzy Kamburowski for his significant contributions to Sections 3 and 6.

Cite this paper

BoLi,PillaiboothamgudiSundararaghavan,UdayanNandkeolyar, (2015) A Newsvendor with Priority Classes and Shortage Cost. *American Journal of Operations Research*,**05**,337-346. doi: 10.4236/ajor.2015.55027

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NOTES

^{*}The author has passed away.