
M. L. ZHANG ET AL.
evidence to support the hypothesis that the numerical surface
form affects the specific pathways of cognitive processing. The
specific pathway hypothesis assumes that the numerical surface
form affects not only the encoding phase, but also the retrieval
phase and the production stage. In other words, after stimulate
the coding, problems in discrete numerical surface form remain
its specificity and process in different paths (e.g., Campbell &
Clark, 1988). A substantial body of research supports the sepa-
rate-pathway hypothesis (e.g., Campbell, 1994; Campbell, 1999;
Campbell & Clark, 1992; Campbell & Fugelsang, 2001; Camp-
bell, Parker, & Doetzel, 2004; Metcalfe & Campbell, 2008).
The core hypothesis of interacting neighbors model is that “7
× 4” and “4 × 7” have only one representational unit, Butter-
worth et al. (2001) proposed the core assumptions of the COMP
model took a similar view, However, Robert and Campbell’s
(2008) study found, “7 × 4” and “4 × 7” problems didn’t have
significant difference in reaction time in addition and multipli-
cation tasks, thus demonstrated that “7 × 4” and “4 × 7” prob-
lems didn't have inherent comparison and have not been con-
verted into a common internal representational unit, which also
indicated that the “7 × 4” and “4 × 7” may have a different kind
of problem representation. This discovery questioned the core
assumptions of the IN model and the COMP model. The nature
of the query is actually the controversy of the nature of the
operand order effects. When we calculate a simple multiplica-
tion problem, the Chinese and Occidental showed the opposite
effect of the operand order. The Chinese response to the multi-
plication faster with lower error rates in the condition of small
number firstly presented (e.g., 3 × 8 = 24) than the large num-
ber firstly presented (8 × 3 = 24) when they calculate a simple
multiplication problem. While the Occidental response in an
opposing way. In the present study, we found that, the operand
order effect is significant in the form of spoken Mandarin nu-
mber words, which correspond to the COMP model and IN mo-
del, that is, supports the standpoint of “7 × 4” and “4 × 7” has
only one representational unit.
Robert and Campbell (2008) found that people reaction were
not significantly different in “7 × 4” and “4 × 7” problems in
addition and multiplication tasks. But this “not significantly di-
fferent” does not guarantee the internal mechanism of identity,
and coupled with the study subjects were Canadians who
learned the full multiplication table (containing both “7 × 4”
and “4 × 7” problem). Maybe for the reason of their learning
experiences, the perceptual transformation toward the “7 × 4”
and “4 × 7” problems seem be automatic for them. Refer to the
reaction, there may have slight differences, and this difference
can’t be detected at a statistically significant level.
Conclusion
In the present study, the similar neighborhood effects were
found in the Arabic digit format like as the former studies dis-
covered, however, the unexpected reversed neighborhood ef-
fects were found in the spoken Mandarin number word format.
Acknowledgements
The present study was supported by grants from the Humani-
ties and Social Sciences Project of the People’s Republic of Chi -
na Ministry of Education (09YJAXLX014. 2010-2012), Shan-
dong Province Social Science Foundation (11CSHJ11. 2011-2012),
Shandong Province Natural Science Foundation (ZR2010C,
059. 2011-2013), the Humanities and Social Sciences Project of
Shandong Province Institute (J11WH72. 2011-2012), and the
Key Subject Funds of Shandong Province, P. R. China (2011-
2015). Thank the two anonymous reviewers for their valuable
suggestions on the manuscript.
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