American Journal of Industrial and Business Management Vol.15,No.7 (July 2025)

service@scirp.org — 2025-07-03

Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy
Consumer Perception, Brand Relevance, Generational Disconnect, Digital Engagement, Sustainability, Heritage Brands
Paper Information Full Paper: PDF (Size:1732KB)
DOI: 10.4236/ajibm.2025.157047

New Development Patterns for Higher Levels of Openness in the Context of the Changing Economic Environment
New Development Pattern, Domestic General Circulation, Opening up to the Outside World
Paper Information Full Paper: PDF (Size:244KB)
DOI: 10.4236/ajibm.2025.157048

Digital Economy, Governmental Intervention and Industrial convergence: Evidence from Henan, China
Digital Economy, Industrial Convergence, Technological Innovation, Transaction Cost, Government Intervention, Inverted U-Shaped Regulatory Effect
Paper Information Full Paper: PDF (Size:782KB)
DOI: 10.4236/ajibm.2025.157049

Review of the Theoretical Mechanism of Human Capital Investment Affecting the Enterprise Innovation Output
Human Capital Investment, Innovation Output, Education and Training, Career Development, Innovative Performance
Paper Information Full Paper: PDF (Size:351KB)
DOI: 10.4236/ajibm.2025.157050

The Crucial Role of Safeguarding Critical Infrastructure in Ensuring the Stability and Security of the U.S. Supply Chain
Critical Infrastructure, Supply Chain Security, U.S. Supply Chain, Infrastructure Protection, Cybersecurity, Risk Management, Resilience, National Security, Supply Chain Resilience, Threat Mitigation, Public-Private Partnership, Emergency Preparedness, Infrastructure Vulnerabilities, Supply Chain Disruptions, Security Policies, Infrastructure Stability
Paper Information Full Paper: PDF (Size:311KB)
DOI: 10.4236/ajibm.2025.157051

The Impact of China’s Financial Aid on the Development of Fintech in African Countries
China’s Financial Aid, Political Risk, Fintech in Africa, Belt and Road Initiative
Paper Information Full Paper: PDF (Size:948KB)
DOI: 10.4236/ajibm.2025.157043

Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies
User Generated Content, Spam Filters, Content Strategy, Digital Marketing, Consumer Journey, Algorithms
Paper Information Full Paper: PDF (Size:354KB)
DOI: 10.4236/ajibm.2025.157044

From Linear to Circular: Role of Business Strategy for Green Transition in Mexican Automotive Industry
Circular Economy, Green Business Strategy, Green Transition, Sustainable Performance
Paper Information Full Paper: PDF (Size:548KB)
DOI: 10.4236/ajibm.2025.157045

Investigating the Technological Impact on RMG Supply Chain: A Post-Pandemic Scenario
RMG Supply Chain, Digital Transformation, ERP, AI, Blockchain, IoT, Sustainability, TOE Framework, Post-Pandemic Resilience
Paper Information Full Paper: PDF (Size:2234KB)
DOI: 10.4236/ajibm.2025.157046

A Scalable Capital Expenditure Management Framework
Capital Investment, CapEx Governance, Phase-Gated Governance, Financial Model, ESG, Strategic Alignment, Capital Project Prioritization, Risk Management, ERP Integration
Paper Information Full Paper: PDF (Size:385KB)
DOI: 10.4236/ajibm.2025.157052

American Journal of Industrial and Business Management Vol.15,No.6 (June 2025)

service@scirp.org — 2025-06-12

Predicting the Collapse of the U.S. Dollar: Economic, Geopolitical, and Digital Currency Impacts
U.S. Dollar, Currency Stability, National Debt, Geopolitical Shifts, Economic Indicators, Cryptocurrency, Investor Confidence
Paper Information Full Paper: PDF (Size:2141KB)
DOI: 10.4236/ajibm.2025.156040

Top Management Diversity and Organizational Culture on the Performance of State Departments, Kenya
Education Diversity, Functional Diversity, Tenure Diversity, Social Diversity, Organizational Performance, State Departments, Top Management, Organizational Culture, Strategic Decision-Making
Paper Information Full Paper: PDF (Size:667KB)
DOI: 10.4236/ajibm.2025.156041

A Study on Tax Planning in Merger and Acquisition
Merger and Acquisition, Taxation, Corporate Restructuring, Tax Compliance
Paper Information Full Paper: PDF (Size:336KB)
DOI: 10.4236/ajibm.2025.156042