Open Access
Open Journal of Social Sciences, 2014, 2, 29-37
Published Online February 2014 in SciRes. http://www.scirp.org/journal/jss
http://dx.doi.org/10.4236/jss.2014.22005
How to cite this paper Elgazzar, A.E. (2014) Developing E-Learning Environments for Field Practitioners and Developmental
Researchers: A Third Revision of an ISD Model to Meet E-Learning and Distance Learning Innovations. Open Journal of So-
cial Sciences, 2, 29-37. http://dx.doi.org/10.4236/jss.2014.22005
Developing E-Learning Environments for Field
Practitioners and Developmental Researchers:
A Third Revision of an ISD Model to Meet
E-Learning and Distance Learning Innovations
Abdellatif Elsafy Elgazzar1,2
1College of Graduate Studies, Arabian Gulf University, Manama, Kingdom of Bahrain
2Women Faculty (Arts, Science, & Education), Ain Shams University, Cairo, Egypt
Email: dr.a_latif@hotmail.com, abdellatifeag@agu.edu.bh
Received October 2013
Abstract
The problem of this research was stated as “there is a need to revise Elgazzar (2002) ISD model to
meet instructional development and developmental research on eLearning and distance learning
innovations”. Developmental research method was implemented that included action research
and case studies to report revisions of the Elgazzar (2002) ISD model to reach the new revised ISD
model. Participants were (8) PhD students used the 2002 model under the author supervision (7
of them completed their theses). An open questions Questionnaire was given to participants to
report revisions needed while applying Elgazzar (2002) in their development of eLearning envi-
ronments on the Learning Management Systems (LMS). The author put the commonly changes and
developed a prototype ISD model. The final ISD model was refereed by two Associate Professors
specialized in Educational Technology: eLearning and Instructional Design from the Program of
Distance Teaching and Training, Arabian Gulf University. The research has resulted in a third re-
vised Elgazzar (2013) ISD model for developing eLearning and distance learning environments.
The research includes Figures, References, and recommendations.
Keywords
Instructional Design Models; Instructional Development; Developmental Research Method;
Elgazzar (1995) ISD Model; Elgazzar (2002) ISD Model; E-Learning and Distance Learning
Environments; Elgazzar (2013) ISD Model; Developing E-Learning Environments
1. Introduction
Many developments have taken place in the field of Educational/Instructional Technology (ET/IT) in theory,
A. E. Elgazzar
30
practice, and research, and many innovations such as eLearning and distance learning have been growing in
education and training in schools and higher education. It has become a self contained field of applied science in
educational sciences, that has knowledge, theory, design theories, instructional design/development (ISD) mod-
els, resources, researchers, research methods, professionals, and scientific bodies; just similar to any scientific
field of technological fields. ET/IT is dynamically adaptable to respond to any developments in technology such
as information and communication technology (ICT) that take place in the society. Systems approach is the core
of technology since it is defined as the systematic applications of organized knowledge to practical purposes in
society Galbraith [1]. The author has extended Galbraith’s theory of technology to be defined as a dynamic
process based on the application of structured applied knowledge, using human and non-human resources, the
systems approach, to achieve practical purposes for the society (see Elgazzar [2]). In instructional technology,
the systems approach is implemented through the instructional development by applying ISD models. So, ISD
models are considered foundations and core of instructional development or instructional design, as they are
used interchangeably in this paper. ISD models have got the concern of instructional technology scholars and
many ISD models have been developed around us in the field since the 70s of the past century. These ISD mod-
els have been surveyed, analyzed, and classified by many scholars since late seventies of the past century Gus-
tafson & Branch [3]. It isn’t the purpose here to review ISD models, but rather defines the function of ISD mod-
els in both instructional systems design/development and developmental research methods.
2. ISD Models in Instructional Development
Instructional Systems are dynamic, interactive, interrelated components of learning resources (people, materials,
content, devices, facilities, techniques to achieve pre-specified instructional objectives. Instructional Systems
Development is the application of systemsdevelopment procedures (Analysis, Design, Develop/Produce, Eva-
luate, Utilize, Feedback, and Revise) of instructional systems. Basically, ISD models guide instructional devel-
opers in the instructional developmental process that vary in their purposes, amount of detail provided, degree of
linearity in which they are applied, and their operational tools Gustafson & Branch [3]. Such ISD models reflect
the available technological learning resources, learning theories, learning tasks, and intended learning outcomes.
Most of ISD models that came in the 70s, the 80s, and even in the 90s were developed to be suitable for early
AV multimedia instructional systems of the 70s, and computer based multimedia instructional systems. Practi-
tioners and developers are facing difficulties in using such ISD models for developing eLearning virtual envi-
ronments for education, training, and distance learning. So, developers of those ISD models should revise their
ISD model to meet eLearning and distance learning innovations. In sum, ISD models are essential for instruc-
tional systems development to maintain quality and validity of those systems in practice and research. This re-
search attempts to revise one of those ISD models to fit eLearning and distance learning environmentsdevel-
opment.
3. ISD Models in Developmental Research
Developmental Research has been defined as “the systematic study of designing, developing, and evaluating in-
structional programs, processes and products that consistency and effectiveness” Seels & Richey [4]. This
means that the developmental research method depends on instructional development in order to answer re-
search questions and to generate scientific knowledge. Developmental research has at least two types: Type I
and Type II Richey [5]. Type I aims at developing instructional systems or instructional product and making
context-specific conclusions (such as developing an eCourse), while Type II aims at conducting instructional de-
velopment to answer research questions and generate new scientific knowledge about new evaluation processes,
new instructional models, new design variables of instructional systems and learning environments, new learn-
ing and teaching models, and innovations to make generalized conclusions. Thus, developmental research me-
thods always have two benefits: 1) Practical instructional technology solutions in complex contexts, and 2) An-
swering research questions, knowledge generations, and making generalized conclusions in our field. Reeves,
Herrington, and Oliver [6] illustrated Van Den Akker [7] developmental research approach in four inter-related
phases for researchers to do: 1) Analysis of practical problems, 2) Development of solutions with a theoretical
framework, 3) Evaluation and testing of solutions in practice, and 4) Documentation and reflection to produce
new design principles. Wang & Hannafin [8] stated that design-based research encompass other research para-
A. E. Elgazzar
31
digms including developmental research and defined design-based research as systematic but flexible metho-
dology aimed to improve educational practices through iterative analysis, design, development, and implemen-
tation that leads to contextually-sensitive design principles and theories. As a view, it is in the other way that
developmental research methods encompass design-based researches and both of them are based on the in-
structional system development method. Development research method was described as a formal scientific re-
search method in instructional technology by many instructional technology scholars such as [9,10]. The author
of this article has concluded that developmental research methods steps are basically include three research
methods: 1) Descriptive research methods for problem contextual analyses, content analysis 2) Systems devel-
opment method/approach in terms of implementing instructional systems development models (ISD models),
that includes formative evaluation methods and action research methods, and 3) Experimental research me-
thods. So, the instructional systems development is the backbone of the developmental research method.
For both instructional systems development and developmental research method, the author has developed an
ISD model for single lesson or unit [11] that has been used by several researcher for their researches on AV
multimedia instructional systems (see Figure 1). This ISD model has been widely spread out among researchers
in educational technology. It was based on: 1) Instructional Technology, in practice, is a dynamic process is
based on the application of knowledge, use of human and non-human learning resources, active learner, and
system’s approach to achieve objectives and bring about effective learning, 2) Instructional Systems are dynam-
ic, interactive, interrelated components of learning resources (people, materials, content, devices, facilities,
techniques) to achieve pre-specified instructional objectives, 3) Instructional Systems Development are the ap-
plication of systemsdevelopment procedures (Analysis, Design, Develop/Produce, Evaluate, Utilize, Feedback,
and Revise) of instructional systems, and 4) Instructional Systems Design, if it isnt the Instructional Technolo-
gy it is the core of it. Extensive use of this ISD model among our students at Ain Shams University in Cairo, has
led Prof. Fateh-Elbab A. Sayed, who is considered the father of educational technology in Egypt and Arab world,
to say in one of PhD final defense “now I can say that Ain Shams University is a scientific school of ISD re-
search”. Elgazzar (1995) ISD model was coupled with templates describing every single step in every develop-
mental phase or one should say a practical guide.
Two main features led numerous researchers to select this ISD model, 1) its easiness because model had a
practical guide and templates, and 2) researchers started to understand that a new direction in research metho-
dology in their field which is developmental research has been growing since the 1994s Association of Educa-
tional Communications and Technologys definition of the field of Instructional Technology [4]. During the the
period 1995-2002 many developments have taken place: 1) The growing of computer, based multimedia in-
structional systems in instructional technology research and development, 2) The stress on researches on design
variables such as types of feedback, content organization and elaboration, learner control of learning, levels of
interactivity, constructivism models, navigating types, computer based testing, user learner interface designs,
eBooks, and so forth, 3) Affordability of digital learning resources, 4) Growing instructional software companies.
In response to the above developments, the Author [12] made a second revision or version to Elgazzar (1995)
ISD model in 2002. That second revision has resulted in Elgazzar (2002) ISD model (see Figure 2) of computer
based multimedia instructional systems, that was very widely used by many researchers in Arab Countries.
About five years later, this second revision of Elgazzar (2002) ISD model started to face problems in its imple-
mentations to meet new innovations of developing eLearning environments for both eLearning and distance
learning. It is important here to define eLearning environments. An e-learning environment or virtual learning
environment (VLE) is a co-operative/collaborative group or self interactive closed or open accessed learning
system, web-based or hosted by a Learning Management System (LMS)/Learning Content Management System
(LCMS) that provide learnersinteraction with learning resources and activities, communication tools, evalua-
tion and testing, learnersmanagement and support, and it can take the of eCourse or eTraining program, or etc.
to achieve objectives and intended learning outcomes. In fact, it is a learning system that operates in complex
contexts.
Young researchers conducting developmental research on eLearning environments in Arab contexts began to
suggest novice ISD models and immediately use them in their research without validation. Khamis [13] has
warned all such researchers in their MA and PhD theses that it isnt acceptable for them to simply suggest and
use their ISD model, but they should select the appropriate model based on careful analyses of available ones
using a selection criterion. The core of this criterion is that the ISD model must be approved and its effective-
ness has been validated—through field Instructional Development (ID) in several implementations in develop-
mental researches. This situation encouraged the author to feel the problem of this research.
A. E. Elgazzar
32
Feedback
Identify learners/students’ characteristics.
Identify the topics instructional needs or the general goal of learning.
Analyze current status of available resources.
Analysis
Driving instructional objectives in ABCD format, analyze, and sequence them.
Identifying the content elements for objectives.
Design Criterion-Referenced Test (CRT) for based on objectives.
Design learning experiences, learners grouping method, instructional methods,
roles of teacher and learners for each objective.
Selection of alternatives of instructional media and materials each objective, and
make final selections.
Designing message and storyboards for the selected media for production.
Designing navigation techniques, program instructional control, and learner
interface.
Designing the instructional events and elements of the instructional process.
Design learning/teaching strategy.
Design
Revision, modification, and
Accessing/obtaining available media, resources, and preparing facilities.
Modifying or producing new multimedia elements.
Digitization and storing multimedia elements.
Production
and
construction
Apply on small group or individuals for formative evaluation.
Implement on large group for extended summative/final evaluation.
Eva
luation
Field use and full scale implementation.
Continuous monitoring, supporting, and evaluation.
use
Figure 1. Elgazzar (1995) ISD Model for single lesson or Unit.
4. The Research Problem
Since these new eLearning environments are web-Based learning systems that basically have inter-related com-
ponents that contain pre-defined objectives, eContent (learning resources, self or group activities) in lessons/
modules, Communication tools, evaluation and tests, and learnersmanagement and support to achieve objec-
tives. So, developing such eLearning environments needs appropriate ISD models. Researchers had to use El-
gazzar (2002) since there was no ISD model directly addressed developing such environments. The author has
clearly noticed while supervising PhD and MA theses in the past 10 years, some difficulties facing those re-
searchers in applying that model in their developmental research on eLearning and distance learning environ-
ments. Then, the problem of this study was stated as that there was a need to revise Elgazzar (2002) ISD model
to meet recent innovations in developing eLearning and distance learning environments.
5. Research Procedures
5.1. Research Method
Developmental research method was implemented that included, case studies, and descriptive research to report
revisions of the Elgazzar (2002) ISD model to reach the new third revised Elgazzar (2013) ISD model through
qualitative analyses.
5.2. Research Tools
An open answered Questionnaire that contained four questions about needed revisions of Elgazzar (2002) ISD
A. E. Elgazzar
33
Feedback
Analyze targeted learners characteristics.
Identify programs instructional needs.
Analyze available resources, obstacles, and sources.
Analysis
Driving instructional objectives-IO in ABCD format (Based on needs), analysis of IO
and sequencing their instructional hierarchy.
Identifying the content elements and group in modules.
Building the Criterion-Referenced Test (CRT) for each modules pre-post tests.
Design learning experiences, learners grouping method, and learner instructions, and
role of teacher/guide for each objective.
Choosing the elements of multimedia for each objective, and make final selections.
Designing message and storyboards for the selected media for production.
Designing navigation techniques, program instructional control, and learner interface.
Designing the instructional events (Gagne) and elements of the learning process.
Building learning/teaching strategy, learners interaction with media, external media,
and facilities, and requirements depending on the environment of implementation or
(VLE).
Design
Revision, modification, and Standards
Accessing/obtaining available media, resources, and preparing facilities.
Modifying or producing multimedia elements using production tools and facilitates.
Digitization and storing multimedia elements.
Program authoring by using authoring system, set program strategy added external
media production, and facility preparation for use.
Production and
construction
Small group or individuals for the formative evaluation of multimedia program or
VLE.
An extended summative/final evaluation.
Eva
luation
Field use and full scale implementation.
Continuous monitoring, supporting, and evaluation.
use
Figure 2. Elgazzar (2002) ISD model for computer-based multimedia programs.
model while its implementation in their Thesis: 1) What new steps did you add to the design phase? 2) What
new steps did you add to the production phase? 3) What new actions did you add in the evaluation phase? 4)
What new actions did you do in experimentations? Besides, the researcher used a Checklist to analyze the re-
ported steps of the actual implementation of the ISD models phases in their theses.
5.3. Participants
Participant cases were eight (8) PhD students who used Elgazzar (2002) ISD model under the author supervision
(7 of them completed their theses) in their Theses. Five of them used MOODLE Learning Content Management
System (LCMS) for their eLearning environment, while the other two developed their own eLearning environ-
ments as Websites. The eight cases as being my advisees, the implementation of the ISD model were done under
my guidance step by step. Besides, two Associate Professors (Dr. A. M. Alagab and Dr. A. M. Nouby) of In-
structional Technology and eLearning, Distance Teaching and Training Program, Arabian Gulf University parti-
cipated as referees to approve the final third revised Elgazzar (2013) ISD model.
5.4. Data Collection and Analyses
The Questionnaire was e-mailed to all participant cases twice in October 2013, while the author started analyz-
ing their theses reports on the implementations of the model in Chapter 4 using the Checklist on ISD models
phases. Names, Theses’ titles, and universities of participant cases are:
A. E. Elgazzar
34
Altaban, M. A. (2012). The interaction between two digital storytelling designs via the web with the cog-
nitive styles and its effects on acquiring knowledge and developing creative thinking among educational
technology nstudents. Ph.D. Thesis, Cairo: Ain shams University (Arabic).
Eldigwy, K. (in progress). Effects of the interaction between two strategies of designing learner interface in
web-based eLearning programs with learning styles on developing cognitive achievement, visual thinking,
and reflections among preparatory stage pupils. Ph.D. Thesis, Cairo: Ain shams University (Arabic).
Hassouna, I. (2013). Effectiveness of (2 dimenthional/3 dimentional) learning objects design in a web-
based learning program for developing skills of using educational technology tools and visual thinking
among Alaqsa university students. Ph.D. Thesis, Cairo: Ain shams University (Arabic).
Elhadedee, N. A. (2007). Effectiveness of web-based eLearning in developing eLearning competences
among graduate students in faculties of education. Ph.D. Thesis, Mansoura: Mansoura University (Arabic).
Mansour, N. (2008). Developing distance learning eCourse via the internet and its effects on achievement
among professional diploma in instructional technology. Ph.D. Thesis, Cairo: Ain shams University
(Arabic).
Elghool, R. (2011). Effects of some strategies of working group in designing eTraining on developing skills
of designing and applying web 2 services among faculty members. Ph.D. Thesis, Mansoura: Mansoura
University (Arabic).
Rebhi, H. (2011). Effectiveness of web-base two collaborative learning strategies in developing knowledge
generation and application skills among Alaqsa university students. Ph.D. Thesis, Cairo: Ain shams Uni-
versity (Arabic).
Mustafa, M. (2013). Interaction effects between some co-operative learning strategies and learning styles
in a web-based program on developing problema solving skills in an AC technology course among te-
chnical secondary schoolsstudents. Ph.D. Thesis, Cairo: Ain shams University (Arabic).
All participant cases answered the four questions and developed standards for their eLearning environments
(see Table 1).
Analyses of Questionnaire answers and content analysis of reported implementations of ISD Checklists have
resulted in agreed upon revisions in about (14) modifications in four phases of the model. In Analysis Phase,
modifications: 1) Adopt or establish ISD’s standards for eLearning Environment(EL) or VLE, 2) Analyze
available digital resources, Learning Management System (LMS), Learning Content Management System
(LCMS), and available Learning Objects (LO), obstacles, and Limitations. In Design Phase, modifications: 3)
Design Evaluation and Tests: Criterion-Referenced Tests, and modules pre-post tests, 4) Designing for learning/
instructional models, design variables, learning theories, collaboration/cooperation, content structures, Gagne’s
events, or any design innovations, 5) Select and design synchronus/asynchronous communication tools, 6) De-
sign learners’ registration and management, grouping, and learners’ support systems, 7) Design layout of com-
ponents, navigation, guides and help, glossaries, and eLearning environment open/closed access, 8) Design basic
Table 1. Participants, LCMS, answered questions, and standards.
No. Name, Year LCMS Answered Questions
1st 2nd 3rd 4th Standards
1 M. Altaban, 2012 Yes Yes Yes Yes Yes Yes
2 I. Hassouna, 2013 Web Yes Yes Yes Yes Yes
3 K. Eldigwy, Prog. Web Yes Yes Yes Yes Yes
4 N.Elhadedee, 2007 Yes Yes Yes Yes Yes Yes
5 N. Mansour, 2008 Yes Yes Yes Yes Yes Yes
6 R. Elghoole, 2011 Yes Yes Yes Yes Yes Yes
7 H. Mahdi, 2010 Yes Yes Yes Yes Yes Yes
8 M. Mustafa, 2013 Yes Yes Yes Yes Yes Yes
A. E. Elgazzar
35
Feedback
Adopt or establish ISDs STANDARDS for eLearning Environment (LE) or VLE.
Analyze targeted learners’ characteristics, previous learning, pre-requisite learning,
information skills, cognitive, and effective.
Identify instructional needs for the eLearning environment through normative needs,
content analysis, or needs’ Assessment.
Analyze available digital resources, Learning Management System (LMS), Learning
Content Management System (LCMS), and available Learning Objects (LO), obstacles ,
and Limitations.
Analysis
Design eLearning environments components:
Driving instructional objectives-IO in ABCD format (Based on needs), analysis of IO
and sequencing their instructional hierarchy.
Identifying content elements for IOs and group them in modules/lessons.
Design Evaluation and Tests: C rite rio n -Referenced Tests, and modules pre-post tests.
Design learning experiences: resources and activities, learner’s self or group
interactions, possible blending, web links, and role of teacher/tutor for each objective.
Choosing alternative elements of multimedia for learning experiences in resources and
activities, and make their final multimedia selections.
Designing message and storyboards for the selected media for resources and activities.
Designing navigation techniques, instructional control, and learner interface.
Designing for learning/ instructional models, design variables, learning theories,
collaboration/cooperation, content structures, Gagnes [14] events, or any design
innovations.
Select and design synchronus/asynchronous communication tools in/out environment.
Design learners’ registration and management, grouping, and learnerssupport systems.
Design eLearning Environments information and components’ layout :
Design layout of components, navigation, guides and help, glossaries, and eLearning
environment open/closed access.
Design basic information: label, banner, logo, developers, and etc.
Design
Revision, modification, and Standards
Produce eLearning environment components:
Accessing/obtaining available media, resources, activities, and learning objects.
Modifying or producing multimedia, resources, activities, and other components.
Digitization and storing multimedia elements.
Produce eLearning environments information and components layout.
Produce eLearning environment prototype:
Upload or link eLearning environment’ components and external links.
Setup lessons/modules, communication tools, and learners’ registrations and grouping.
Finalize prototype and make it ready for formative evaluations.
Production and
construction
Conduct small group or individuals for the eLearning environments formative
evaluation, referee to approve it according to standards, and use in
developmental research.
Conduct extended summative/final evaluation to finish instructional development.
Eva
luation
Field use and full scale implementation of eLearning environment.
Continuous monitoring, supporting, and evaluation of eLearning environment.
use
Figure 3. Elgazzar (2013) ISD model for developing eLearning environments (Third Revision).
information: label, banner, logo, developers, and etc. In Production and Construction Phase, modifications: 9)
Produce eLearning environment’s information and components layout, 10) Upload or link eLearning environ-
ment’ components and external links, 11) Setup lessons/modules, communication tools, and learners’ registra-
tions and grouping, 12) Finalize prototype and make it ready for formative evaluations. in Evaluation Phase,
modifications: 13) Conduct small group or individuals for the eLearning environment’s formative evaluation,
A. E. Elgazzar
36
referee to approve it according to standards, and use in developmental research, 14) Conduct extended summa-
tive/final evaluation to finish instructional development.
5.5. Prototype of the Revised Elgazzar (2013) ISD Model
The author put all the above agreed upon (14) revisions and the eLearning environment’s components, as well as
involved steps on the Elgazzar (2002) ISD model, and established a prototype of the third revised Elgazzar
(2013) ISD model. This prototype ISD model was formatively reviewed with some key participant cases and
changes have been done to the prototype. Then, the prototype of Elgazzar (2013) ISD model was ready for refe-
reeing.
5.6. Final Revision and Approval of Elgazzar (2013) ISD Model
The prototype of Elgazzar (2013) ISD model was refereed by the two participant colleagues in face to face
meetings. They gave valuable suggestions and modifications to the prototype. All of these modifications were
done to the ISD model. Finally, the Elgazzar (2013) ISD model, third revision, was approved by them (see Fig-
ure 3). The third case (K. Eldigwy) has started in applying it in his Ph.D. (In progress). Further guides and tem-
plates for its implementation were being done to help practitioners and developmental researcher that were dif-
ficult to include in this paper.
5.7. Recommendations and Further Researches
Some recommendations can be driven out of this research about the third revision Elgazzar (2013) ISD model:
1) Practitioners and Developers of eLearning environments should use this model individually or in teams in
developing eLearning environments for eCourses and eTraining in schools and Higher Education Institutes.
2) Researchers should use this model in their Developmental Research Methods in developing eLearning en-
vironments for eCourses and eTraining researches in schools, Higher Education Institutes, distance learning.
3) Future researches should be done to make revisions of this model for use in Mobile Learning, Intelligent
(Smart), and Clouding eLearning environments.
Acknowledgements
This research has been done as a part of King Hamad Academic Chair of eLearning activities, Arabian Gulf
University. The author is deeply giving special thanks to Arabian Gulf University for supporting him to attend
the CITE 2014.
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