iBusiness, 2010, 2, 317-325
doi:10.4236/ib.2010.24041 Published Online December 2010 (http://www.scirp.org/journal/ib)
Using the Notion of ‘Information Flow’ to Investigate Why
a Signal May Stand Differently for Individuals
Rashmi Mantri1, Junkang Feng1,2
1Database Research Group, School of Computing, University of the West of Scotland, Scotland, UK; 2Business College, Beijing
Union University, Beijing, China.
Received July 23rd, 2010; revised August 22nd, 2010; accepted October 9th, 2010.
ABSTRACT
Studies over past century show that the organisations profoundly rely on signs (signals in general) and norms to oper-
ate. Information systems may be seen as systems of signs. Signs are indispensible part of norms, which people follow in
order to act in an organisation. A signal or sign may convey different messages to different agents. If we eliminate
merely subjective interpretations, which could be wrong from the receiver’s perspective, it must be the case that for
such a phenomenon to happen the signal does carry different information for different individuals in the sense of actu-
ally informing them. We explore how this is possible in this paper. We observe that information theory and semiotics
are strongly related. Therefore, rationally linking organisational semiotics and information theory in some way would
be beneficial and highly desirable. Our approach is based upon semantic information and information flow theories put
forward by Dretske, Barwise and Seligman along with basic notions of Stamper’s organisational semiotics, i.e. sign and
norms and Devlin’s constraints. We exploit an S-B-R (information source (S) - information bearer (B) - information
receiver (R)) framework, which incorporate the above mentioned theories to examine information creation, flow and
receiving. We put forward the phenomena of information nesting, norms with which a signal or sign is involved and
co-existing multiple S-B-R structures to elucidate this fact.
Keywords: Information Content, Information Nesting, Semantic Content, Digitalization of Information, Propositional
Content
1. Introduction
Organisational semiotics [1] is concerned itself with how
signs and norms are used for an organisation to operate.
A signal (or a sign) carries information. The creation of
information is independent of the carrier or receiver, if
any, and thus it is objective [2-6] in nature. Individual
cognitive agents perceive and interpret the same signal
differently, and each interpretation may nevertheless be
legitimate. We wonder why this might be the case? If we
remove the purely subjective and wrong interpretations
from this process, then it must be the case that a signal
does in fact carry multiple and different pieces of infor-
mation and individuals respond to some but not neces-
sarily all of information that is carried.
It seems that information theory and semiotics have a
close relation as Hammerstingl [7] says
‘It might be said that semiotics belongs under the
greater umbrella of communication theory. Some of the
work in this field dates back more than half a century
such as the work of Shannon and Weaver.’
Organizational semiotics associates two primitive
concepts – the sign and norm to understand an organiza-
tion and their use of different signs, which consequently
helps us build a scientific study of information and in-
formation systems.
Synthesising and incorporating a range of relevant
theories including Stamper and Liu’s organisational
semiotics [2,8], Dretske, Barwise and Perry, Barwise and
Seligman’s semantic information theories of information
flow [3,5] and Devlin’s [9] constraints, under a coherent
framework called S-B-R, we explore the following ques-
tions:
 May different observers receive different informa-
tion from the same signal?
 If so, what is the mechanism whereby the above
happens?
Two terms are employed, i.e., analogue and digital, to
explore this idea further. Carr [10] states that analogue
signals are continuous like images and sound, whereas
digital signals are discrete in nature. The natural world is
analogue [11,12] i.e. there is plenty of information avai-

Using the Notion of ‘Information Flow’ to Investigate Why a Signal May Stand Differently for Individuals 318
lable, but it is not specific and clear, whereas digital in-
formation is precise, limited and exact like distinction
between true/false, 0/1 etc. This phenomenon is explain-
ed by the notion of digitalising analogue information by
humans.
By evaluating information content and information
nesting we explore how one piece of information is
nested in other. Various agents, employing their 3rd or-
der of intentionality [3], identify one piece of informa-
tion among enormous available, which then becomes the
semantic content of their belief.
The rest of the paper is organised as follows. In Sec-
tion 2, we define frequently used terms in this paper, i.e.,
information, signal and sign. In Section 3, we discuss the
S-B-R framework. In Section 4, we look at information
content and information nesting. In Section 5, we explore
how to receive information through digitalization. Sec-
tion 6 analyse the roles of constraints and those of norms.
Section 7 looks at co-existing multiple S-B-R structures.
We give concluding remarks in Section 8.
2. Information, Signal and Sign
2.1. Information
Information is central to the most contemporary informa-
tion systems, however, there is no consensus on the na-
ture of information. Various definitions of information
are given, some define information as objective while
others do subjective, for example:
 Intuitively [6], “information is often used to refer to
non-mental, user-independent, declarative, semantic
contents which are embedded in physical implementa-
tions like databases and encyclopedias and can be pro-
duced, collected, accessed and processed.”
 According to the Cambridge Dictionary of Phi-
losophy [13], information is: an objective (mind inde-
pendent entity. It can be generated and carried by mes-
sages (words, sentences) or by other products of inter-
preters. Information can be encoded and transmitted, but
the information would exist independently of its encod-
ing or transmission.” The information is therefore taken
as user independent, objective entity and does not depend
on observer.
 According to Shannon and Dretske [3,14] informa-
tion is generated due to reduction in uncertainty and it
must be contingently true (this is discussed in detail in
Section 3 and been used as a base of this paper).
 Three quotations from a variety of texts well depict
the fame of the bipartite account (having two parts, i.e., –
information: data + meaning):
 Information is data that has been processed into a form
that is meaningful to the recipient. Davis and Olson [15].
 Data is the raw material that is processed and re-
fined to generate information. Silver and Silver [16].
 Information equals data plus meaning. Checkland
and Scholes [17].
Even after gaining a sufficient consensus the bipartite
account is questionable and needs more accurate formu-
lation. However, we strongly believe that information is
a mind independent entity and in the remainder of this
paper, we assume such an objective characteristic of in-
formation.
We take the following as the basis of our definitions of
signal and sign:
2.2. Signal
 A signal is something that encodes a message, i.e.,
information, and conveys it from one place to another
Saenz-Ludlow [18].
 Any sign, gesture, token, etc., that serves to com-
municate information - Farlex Dictionary [19].
 An indicator, such as a gesture or colored light, that
serves as a means of communication - Farlex Dictionary
[19].
2.3. Sign
 When x stands for y or signifies y then it is signi-
fied as sign - Stamper [1]. As mentioned earlier semiot-
ics framework [1,20] is a useful tool while studying the
nature of information as information exists and carried
by signs.
 Something that suggests the presence or existence
of a fact, condition, or quality - Farlex Dictionary [19].
So it looks as if signal is more general and non-per-
sistent, and a sign seems fixed by conventions. Signs are
special types of signals and we will use the two terms
interchangeably in this paper.
3. S-B-R Framework
S-B-R stands for information source, information bearer
and information receiver. The literature is full of various
definitions of information and it still remains an ‘expli-
candum term’ according to the Floridi [6]. The Mathe-
matical Model of Communication, given by Shannon and
Weaver [2], covers only engineering side of information
transmission through a communication channel. In this
model probability is used to define amounts of informa-
tion [2], which is a result of ‘reduction in uncertainty’.
Instead Dretske [3] focused on the content and therefore
the semantic side of information. According to Dretske
[3] information is objective and it is being carried, but he
did not mention that to carry or bear that information, a
‘particular’ concrete real world object is necessary.
Therefore, he does not seem to clearly distinguish be-
tween the information source and information bearer.
Devlin [9] on the other hand gives an abstract model in
terms of ‘infon’ and based upon situation theory [4],

Using the Notion of ‘Information Flow’ to Investigate Why a Signal May Stand Differently for Individuals 319
goes on describe how a receiver acquires information.
Nevertheless, Devlin does not seem to say much about
the relationship between a source of information and the
information bearer in question.
Therefore, to incorporate various theories [1-5,9] into
a coherent whole, to facilitate further studies of informa-
tion and information system development, Hu and Feng
[21] identified the aforementioned gap and developed an
overarching model, called the S-B-R framework. The
key ideas behind developing such a model are as follows:
 To gain insight of, a variety of, phenomena in hu-
man communication, to understand information creation
and transmission and advancement of an existing infor-
mation systems.
 To reconcile and integrate a range of relevant theo-
ries including organisational semiotics [1,22] and theo-
ries about semantic information and information flow
[1-5,9]. This enables us to pay attention to social layers –
semantics, pragmatics and social world as well as techni-
cal layers – physical world, syntactic layers and empirics.
 To study information and information flow not only
concerning ‘amounts of information’ but also ‘contents
of information’.
We summarise the S-B-R framework in the paragraphs
that follow.
3.1. Information Source
Following Shannon and Dretske [3,14] a selection proc-
ess may be seen as an information source when reduction
in uncertainty takes place. Such a process results in a si-
tuation, any event or uncertain outcome etc. For instance,
‘choosing one of the traffic instructions ‘to stop’ out of
available instructions (Figure 1)’ could be an informa-
tion source S. According to Falkenberg et al. [23] an
information source can be seen as ‘sign object’, from the
semiotics perspective. It follows the definition of ‘sign’
given by Pierce [23] that it is a thing which a sign refers
to. Our ontological assumptions are that the creation and
existence of information is independent of receivers.
3.2. Information Bearer
A traffic light, a sign, a signal, a symbol, or an informa-
tion system could be seen as an information bearer. For
example, a ‘red traffic light’ carries information that, the
instruction to traffic is ‘to stop’. According to Stamper
[1], if x stands for y then it works as a sign. Here x is an
information bearer for y. A sign carries information to
people and therefore serves as a representation within a
representation system [24].
Moreover we consider that the literal meaning of the
bearer/carrier (used synonymously in this paper), if any,
is independent of the information it bears and it is only a
coincidence if the former is part of the latter. Following
this we maintain that according to Falkenberg et al. [23],
‘representamen’, e.g. a red traffic light - thing which is
serving as the sign’s carrier, is not depending on its
meaning. For instance a database’s column name might
refer to something which has no semantic relation with
its meaning of the given name.
Figure 1. S-B-R framework with an example.

Using the Notion of ‘Information Flow’ to Investigate Why a Signal May Stand Differently for Individuals 320
3.3. Information Receiver
An information receiver has to be aware and attuned of
relevant constraints [9] in order to extract a piece of in-
formation carried by the information bearer. Different
receivers may receive different pieces of information that
are all carried by the same bearer.
We illustrate this S-B-R framework with the example
of red traffic signal to further elaborate our idea.
As shown in Figure 1 that some information at the in-
formation source, namely instructions to the traffic is
generated due to ‘reduction in uncertainty’, i.e., ‘to stop’,
among ‘to go forward’ or ‘to turn right’. A red traffic
light carries this information. The red light is capable of
carrying such information due to certain relation between
a bearer and the source, which may be the result of
nomic (by natural law) or analytic (by deductive conse-
quence) dependencies [3].
A cognitive agent (an information receiver), for in-
stance, a motorist gets an opportunity to receive the in-
formation about the information source by consulting an
information bearer.
This is illustrated by a dotted line in Figure 1. Dev-
lin’s [9] notion of constraints comes into the scenario at
this juncture, that is, if the human agent as information
receiver is familiar with some constraint, namely ‘red
traffic signal  to stop’, then he would receive the in-
struction ‘to stop’ by seeing the red traffic light. These
constraints formulate the dependencies and as a result the
informational relationship [3] between the information
bearer and the source. However, the driver may also re-
ceive information that the break of the vehicle should be
applied. Moreover, the passenger in the same vehicle
may receive the information that the break will squeak.
Where do these pieces of information come from? The
answer is that these are also carried by the red light, and
more precisely they are nested in the information ‘to
stop’.
4. Information Content and Information
Nesting
Different pieces of information may link to one another,
and one could be nested in another. It seems reasonable
to talk here about signal’s informational content as dif-
ferent types of information and a range of information
pieces are carried by a signal in its information content.
Definition 1: Information content
According to Drestke [3]:
“A signal r carries the information that s is F = the
conditional probability of s’s being F, given r (and k), is
1 (but, given k alone, less than 1)”, k in the parentheses
is normally taken as prior knowledge of a person about s.
We believe that k captures the relativism on how we de-
fine what is involved in an information source.
For instance, suppose that the information that ‘r is G’
is carried by a signal say ‘s is F’, and r being G in turn
carries the information that ‘u is H’ then this information
that ‘u is H’ is also carried by the same signal, i.e., ‘s is
F’. The notion of the ‘information content of data’ is
presented in details in (Xu et al., 2009).
In general terms, whenever there is the information
that r is G, and u is H is a result of any natural law or
convention, and then the latter is nested in the former.
This can be formalised with probability, namely, if with
the condition that r is G, the probability for u being H is
1, otherwise it is not 1, then whenever ‘r is G’ is carried,
‘u is H’ must be carried too.
Definition 2: Nested Information
Dretske [3] defines nested information as follows: “The
information that t is G is nested in s’s being F = s’s be-
ing F carries the information that t is G”.
Therefore, if the information that s is F carried by a
signal, then all the information nested (analytically or
nomically) in s’s being F is also carried.
‘Analytically nested’ is where the nesting is result of
deductive consequence of an entity or the dependency is
established mathematically. For example, if we say that
it is a table then it also carries the information by defini-
tion that it is an article of wood supported by one or
more vertical legs and having a flat horizontal surface.
‘Nomically nested’ is where the nesting is followed by
scientific and natural laws. For example, a metal iron
expands when heated. Then any signal carrying the in-
formation that iron is being heated will also carry the
information that iron is expanding.
In terms of our traffic light example information nesting
could be illustrated as follows. A traffic light being red
carries many pieces of information. The most specific
information this signal carries is that the driver of a vehicle
should stop at the junction. There could be other informa-
tion nested in the most specific information, for example,
it is illegal not to stop, some other reason to stop, they
should not move until the light changes and the road is
clear. Such a situation is illustrated in Figure 2.
5. Receiving Information through
Digitalization
As mentioned earlier, two terms, i.e., analogue and digi-
tal are used when we look at information being carried
by a signal. Following Dretske [3] information can be
carried in either digital or analogue form and the most
specific information that is carried by a signal is in digi-
tal form. All other information is nested in the most spe-
cific information, and is in analogue form. Through a
process called digitaliza tion, a piece of information in

Using the Notion of ‘Information Flow’ to Investigate Why a Signal May Stand Differently for Individuals 321
Figure 2. Nested information.
analogue form converts into digital form, i.e., becomes
the most specific information, which is normally carried
by a cognitive state.
The analogue information that a signal carries is po-
tentially infinite, but bounded. For instance, a picture of
a tree is full of analogue information like its colour,
shape and location, through digitalization (analogue to-
digital), we may end up with a statement that it is an Oak.
Much information is lost, but the statement is precise,
exact and accurate. To receive a particular piece of in-
formation, carried by a signal, it is necessary to go
through the aforementioned process of digitalization
[3,12,25] what is received constitutes part of what is
digitalized, that is what the signal meant to the receiver.
We propose that such a course of action is cognitive
agent dependent. What gets digitalized becomes the most
explicit information for the cognitive agent. A motorist’s
digitalization of the information carried by the red traffic
light is ‘to stop’. The passenger does it to get ‘the break
is going to squeak’. Digitalization is possible only be-
cause of the ability of perception and cognition of the
cognitive agent.
To explore further how digitalization takes place, we
have to appreciate and integrate a few more basic con-
cepts shown below:
Definition 3: Propositional content
Schiffer [26] defines “To a first approximation, proposi-
tional content is whatever that-clauses contribute to what
is ascribed in utterances of sentences such as Ralph be-
lieves that Tony Curtis is alive or Ralph said that Tony
Curtis is alive. An account of propositional content is of
foundational importance in the theory of linguistic and
mental representation.”
The propositional content of a statement is that part
which proposes something that may or may not be true.
In the examples above the statement may be interpreted
as propositional content because it’s only a belief or re-
ported statement as opposed to a statement of fact.
Drestke [3] observes that “cognitive states always, ei-
ther explicitly or implicitly, have a specific propositional
content. ‘We know or believe, or judge, or think that s is
F’ by identifying, classifying or categorise s as F.”
A propositional statement includes an explicit pro-
posal with which a reader may agree or disagree. How-
ever other statements may nevertheless be propositional
if they contain implicit assertions.
According to Dretske [3] there are two types of infor-
mation processing systems: the type which could convert
acquired information into knowledge and the other one
could not. In this context we talk about the first type of
information processing systems that qualify it as of cog-
nitive uniqueness. All information processing systems
possess certain low order intentionality referred as first
order of intentionality (see below). As discussed earlier,
for information bearer to carry the information there is
some kind of informational relationship between a source
and a bearer.
If a bearer or carrier of an information S, carries the
information that t is F, it does not necessarily carry the
information that t is G even though all F’s are G, which
is the opposing the fact of information nesting defined
earlier. This is important to understand, that if this is the
case, then the informational contents of the carrier is
called the propositional content, identified with inten-
tional characteristics. In essence, propositional content
are the content of the information which is distinguished
or identified by a cognitive agent according to his vari-
ous cognitive states.
There are various cognitive states like knowing, hop-
ing, wishing, intending or believing, which are involved
in the digitalization of information. To meet the require-
ments for cognitive uniqueness a system must be profi-
cient of revealing higher-order intentional states, i.e.,
any cognitive states like intending or believing must
have higher order of intentionality. As the creatures with
the cognition capability could perceive, as a result what
we believe, intend or have knowledge about must be
distinguishable and noticeable even if their contents are
interdependent. To help explain this key point Dretske [3]
defines three levels of intentionality.
Definition 4: High orders of intentionality
1) First order of intentionality (low order)
a. All Fs are G
b. S has the content that t is F
c. S does not have the content that t is G
When the claim of this triad is consistent, then a state
of affairs has a content exhibiting the first order of inten-
tionality. For instance if we say all Herman’s children
have Diarrhea, if the information that t is Herman’s son
is carried by S, then S’s information content does not

Using the Notion of ‘Information Flow’ to Investigate Why a Signal May Stand Differently for Individuals 322
necessarily carry that t has Diarrhea. This kind of inten-
tionality is exhibited by all information processors.
2) Second order of intentionality (high order)
a. It is a natural law that Fs are G
b. S has the content that t is F
c. S does not have the content that t is G
When the claim of this triad is consistent, then a state
of affairs has a content exhibiting the second order of
intentionality. For instance one could know or believe
that water is boiling without knowing that the water boils
at 100○C at sea level, even if there is a natural law which
tells us that water boils at 100○C at sea level.
3) Third order of intentionality (higher order)
a. It is analytically necessary that Fs be G
b. S has the content that t is G
c. S does not have the content that t is G
When the claim of this triad is consistent, then a state
of affairs has a content exhibiting the third order of in-
tentionality. For instance one might know that the person
was born in 35 A.D. without knowing that he is dead. It
is analytically not possible that a person, who was born
in 35 A.D. not to be dead, does not make it impossible
for one to know that t= a person was born 35A.D. with-
out knowing that t = the person is dead.
A machine does not have higher (i.e., the 2nd and the
3rd) orders of intentionality with regards to its informa-
tion content. Humans do. So any propositional content
exhibiting the third order of intentionality (identifying an
explicit piece of information out of analytically nested
information, which is the most imperative to his situation
and nothing else) is called the semantic content of a cog-
nitive state.
Definition 5: Semantic content
According to Dretske [3]
“A structures’ semantic contents is that piece of in-
formation it carries in ‘completely’ digitalized form; i.e.,
structure s has the fact that t is F as its semantic content =
a. s carries the information that t is F and
b. s carries no other piece of information, r is G,
which is such that the information t is F is
nested (nomically or analytically) in r’s being
G”.
This definition entails that when S consists of that t is
F, as its semantic content, then the information that t is F
is carried by S is in digital form. But the opposite state-
ment does not hold, i.e., a structure can carry the infor-
mation in digital form but it does not have this as its se-
mantic content. Semantic content must be of the third
order of intentionality, thus no any other information is
nested in it as it is the only piece of information for a
cognitive state.
The semantic content can be described as a human
agent’s interpretation of an information-carrying incom-
ing message. This semantic structure actually has some
internal interpretation method (depending upon person’s
objective, context and experience) through which it picks,
i.e., digitalizes and highlights one component out of sev-
eral components of information [22].
Now let us consider the following example. Suppose
the incoming signal carries the information that it is a red
square. Now depending upon different perceptual phases
of the total perceptual–cognitive process this information
could be analyzed in a different ways and different se-
mantic structures could be generated. Suppose one inter-
pretation digitalized the information that t is a square
and another t is a rectangle. In the latter case the system
actually extracted a less specific and possibly more im-
portant piece of information. Different internal primary
representation of the red square can yield different be-
liefs about the object depending upon surroundings,
purpose, understanding, training, values and intention of
the subject.
The realisation of the information reflects the inter-
preter’s ability of understanding and explanation’ - Cang
and Wang [27]. As a result, from the available analogue
information (i.e., information content) a receiver digital-
izes (extracts a piece of information from many, which
then becomes the semantic content of a cognitive state)
only that piece of information which is the most useful
for his context, serving his purpose, and more impor-
tantly the one he is concerned about.
A person’s prior knowledge is also one of the key fac-
tors in digitalization of information. For instance, if
somebody already knows Scotland’s cities like Glasgow
and surrounding area well, then saying that UWS is in
Paisley makes more sense for him than for one who does
not know the area. Similarly this prior knowledge and
experience is used by many system engineers and man-
agers to identify the problems of system and an organisa-
tion respectively in comparison to any novice employee.
6. Acquisition of Information: Roles of
Constraints and Norms
Consider our red traffic light example again. A red traffic
light is the ‘representamen’ of a sign on the road. What
information does one get from it? Devlin’s [9] notion of
constraints play a crucial role with regards to receiving
information as it formulates the relationship between an
information source and a bearer. Different people may
relate their act with the red light differently, as they are
aware and attentive of different constraints. The con-
straint that the motorist follows and aware could be: ‘red
traffic light  to stop’, while for a pedestrian, the rele-
vant and familiar constraint could be: ‘red traffic lights
 to walk across the road’. From above we may con-

Using the Notion of ‘Information Flow’ to Investigate Why a Signal May Stand Differently for Individuals 323
clude that the information the receiver pulls out from the
information bearer with regards to the information source
relies upon which constraint is invoked. If we consider
the case of computer agent in integrating information, e.g.
through an intermediary programme like a wrapper,
those constraints could be defined as mapping rules
functioning between a source schema and an integrated
global schema.
Norms and attitudes are other considerations to think
about when looking at digitalization. According to
Stamper et al. [28], norms are the set of rules that affect
actions, behaviour, and ultimately attitudes of people, as
norms are created and defined by members of a commu-
nity. Norms are there in the community and are respon-
sible for social conduct, behaviour, perception, judge-
ment and beliefs. According to Stamper et al. [1,28], a
norm is usually in the form of ‘if condition then conse-
quent’. We use some examples to illustrate how norms
may affect the scope of the content of the given informa-
tion source.
According to Dretske’s theory, an information source
consists of some states of affairs and the sum of the
probabilities of these states of affairs is one. Now for
instance we have a situation where we have to select one
of eight employees to attend a conference. For this, we
could have Norm 1: If one employee has to go for a con-
ference then all employees will be considered (one of
them should be selected randomly).
We will choose one employee randomly following
Norm 1. Every employee has the same probability to be
chosen. Once one has been chosen, uncertainty is re-
duced. The probability for that employee to attend the
conference becomes 1 from 8 giving 1/8 and following
Shannon [14] we see that a possible log28 = 3 bits of
information is created. An email or a letter with the name
on it would carry this information.
Suppose that we had Norm 2: if one employee has to
go for a conference then only female employees will be
considered (one of them should be selected randomly).
This is an example of behavioural norm [1]. Keeping in
mind that we have a situation where four employees are
male and four female, then the scope of our information
source is changed due to Norm 2. It consists of four
states of affaires in place of eight. In this new situation
each employee has a probability of 1/4 to be selected to
attend the conference. In this case only 2 bits of informa-
tion is created and then carried.
Suppose that we had Norm 3: if one employee has to
go for a conference then only female and tall employees
will be considered (one of them should be selected ran-
domly). Keeping in mind that we have only two females
who are tall then our information source consists of only
two employees due to Norm 3. Each employee has a
probability of 1/2 to be selected to attend the conference
and only one bit of information is created.
Above examples illustrate that the scope of informa-
tion source is changed due to modifications in norms.
The scope of an information source is of elementary im-
portance for us to investigate the process of information
creation, information transmission and reception and
here the norms play an important role. Behavioural
norms are the ones which determine the agent’s behav-
iour and act under certain conditions, and this type (be-
havioural) of norms impact more than others.
In essence this discussion of norms describes that
norm’s existence particularly in an organisation where
they are defined as regulatory system; affect our infor-
mation receiver as he receives the information from the
‘representamen’ of a sign too. Following Stamper et al.
[28] the condition part leads to what is that piece of in-
formation which is required to be obeyed by the norm-
subject (a group or an individual), and the consequent
determines the information creation for others through
some medium. Consequently alteration of norms in an
existing organisation will definitely manipulate the
agent’s act and the ability of acquiring information.
Whenever new norms are introduced, changes in organ-
isational and social behaviour can be observed.
7. Utilising the Concept of Co-Existing
Multiple S-B-R Structures to Further
Analyse the Process of Digitalization
There is another dimension to look at why and how the
same sign or signal informs individuals differently. That
is, the same sign or signal may be involved in more than
one S-B-R structure, which is co-existing. When apply-
ing the S-B-R framework to the traffic light, we see that
there is more than one such structure in existence as
Figure 3 illustrates.
Figure 3 shows that the same sign, the same ‘B’, i.e.,
a traffic light happening to be red, may be involved in
more than one ‘S-B-R’ structure, that is, S1-B-R1,
S2-B-R2 and S3-B-R3, and therefore carries information
about a different source, Si. S1 is concerned with instruct-
tions to the traffic. S2 concerns the functioning of the
traffic light systems. S3 has indications to pedestrians.
Therefore, the same B provides different R with different
information, and thus has different meaning for them.
As depicted in above diagram, the red traffic light
conveys the instruction of ‘to stop’ to the motorist (Re-
ceiver 1), the information that the traffic lights system
is working properly to the engineer (Receiver 2) and ‘it
is safe to walk across the road’ to the pedestrian (Re-
ceiver 3). Moreover, different S-B-R structure may be
related, which is something to be investigated in the
future.

Using the Notion of ‘Information Flow’ to Investigate Why a Signal May Stand Differently for Individuals 324
Figure 3. Co-existing multiple S-B-R structures.
8. Conclusions
Dretske’s notion of information nesting, Stamper’s sign,
norms and attitudes and Devlin’s constraints have been
put together under a framework called S-B-R to identify
reasons why the same sign may provide different receiv-
ers with different information and therefore have differ-
ent meanings to them. Firstly information is normally
nested and the natural world is full of analogue informa-
tion due to information nesting. A cognitive agent digi-
talizes available analogue information depending upon
his/her cognitive states and a higher order of intentional-
ity exhibited by these cognitive agents. This digitalized
information is the most specific information that a cogni-
tive state of the particular agent carries and it is recog-
nised as semantic content of the structure. The second
reason is that an information bearer could be involved in
more than one S-B-R structure, so different people may
choose distinct part of information from different sources
and act differently depending upon their intention, inter-
est, prior knowledge, beliefs and values.
9. Acknowledgements
This work is partly sponsored by the a grant for Distrib-
uted Information Systems Research from the Carnegie
Trust for Universities of Scotland in 2007, a grant for
research on Semantic Interoperability between Distrib-
uted Digital Museums from the Carnegie Trust for Uni-
versities of Scotland in 2009 to the corresponding author,
and a PhD studentship from the University of the West
of Scotland, UK to the first author.
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